Hubspot

JANUARY 21, 2020

In fact, check out the HubSpot Blog's organic keyword growth over time, as a result of our new-and-improved reporting strategy: After the blogging team gets the report — which we call a "Search Insights Report" — the writers and editors work like a well-oiled machine to create the recommended content. Can I feasibly rank for this keyword? (In

Traffic 84

Traffic Organization Lead Scoring Lead Ranking 84

Contently

OCTOBER 15, 2020

Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Per HubSpot, the Academy educates “tens of thousands of users every month.”

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Contently

OCTOBER 15, 2021

Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Per HubSpot, the Academy educates “tens of thousands of users every month.”

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

FEBRUARY 10, 2021

Use keyword-rich descriptions. Your viewers initially see the first 100 characters of your video descriptions (example below), so you should aim to use keywords in snippets that provide the most relevant explanations to your viewers. But using your keywords doesn’t mean an excuse to be dull. Create unique, enticing titles.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Serpstat Academy. Google Analytics Academy. Moz Academy. SEMrush Academy. DistilledU.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ClearVoice

AUGUST 27, 2019

Misplaced keyword focus. This aligns with Google’s long-term mission to ensure that their search engines are only surfacing high-value content that best answers a searcher’s query. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Directive Agency

NOVEMBER 8, 2018

Tool: Google Analytics Training Academy. Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. Moz Keyword Explorer. Long Tail Pro. Answer the Public. Uber Suggest.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

ClearVoice

SEPTEMBER 3, 2020

Content marketing inspires people to takes steps forward that make a positive impact on short-term and long-term goals.” – Donna Lehmann , Senior Director of Marketing and Communications at First Insight. Use their language to steer insight into a potential solution… your solution.” – Jenny Logullo , Founder of Workplace Worth Academy.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Hubspot

OCTOBER 9, 2019

Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. To optimize for voice search, start researching longer tail keywords. Find out more here.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

FEBRUARY 26, 2019

Rename your video file using a target keyword. Insert your keyword naturally in the video title. Tag your video with popular keywords that relate to your topic. Rename your video file using a target keyword. we've all been there during post-production) with your desired keyword. YouTube SEO Tips.

Youtube 101

Youtube Optimization Video Marketing SEO 101

Hubspot

MAY 31, 2017

Research conducted by Backlinko found that videos with an exact keyword match in the title have a slight advantage over those that don’t. So while "using your target keyword in your title may help you rank for that term," report author Brian Dean explains, "the relationship between keyword-rich video titles and rankings is" weak, at best.

Youtube 78

Youtube Optimization Video Marketing SEO 78

Hubspot

AUGUST 7, 2018

Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they’re SMART goals. Create columns for target keywords, buyer persona, buyer’s journey stage, format, and main topic, then fill these in for each content piece. SEO research — a.k.a.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Single Grain

SEPTEMBER 3, 2019

The spokes, or cluster content, drill down into the longer-tail keyword topics associated with the core. You then link the core content to the cluster articles and use the same keyword. Then create other, more detailed pieces (or “spokes”) related to the hub’s long-tail keywords and link them all together through the hub.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106