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How marketing automation empowers your team, and whole org

Sprout Social

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. From there, you can decide what content to create for each step of the customer journey. One way automation can help you is through A/B testing.

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How to conduct a YouTube audit in 5 steps

Sprout Social

Besides providing a go-to hub for ever-popular video content, YouTube videos have the potential to show up first in Google search results to grow your brand’s reach, presence and authority. But with 500+ hours of content uploaded every minute, competition is high. Evaluate your content. Get to know your YouTube audience.

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How to Get Started Building Links for SEO

Moz

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely. Link gap analysis. Email outreach. Watch the video.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

B2B marketing automation delivers more mass-oriented content that’s focused on educating and nurturing leads through a pre-established sales funnel. Allowing your team to send personalized, targeted messages without having to manually track users and repeatedly write content. B2B vs. B2C Marketing Automation.

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AI workflows for marketers—and recommended tools for each

MKT1

Get answers from large amounts of data : It’s so much easier and faster to conduct research, do analysis, and get insights quickly with AI—whether the data is in a spreadsheet, in articles, in another tool, or in all of these places. in 2024 as you did in past years, you’re doing it wrong. Beautiful.ai

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The Sequel Paradox, in 11 Charts

Contently

The most common stat cited for movie success is box-office earnings, closely followed by critical reception and Academy Awards. First, as I pointed out in this recent data study on the Oscars , the films nominated for Best Picture by the Academy are never the highest earners. Shane Snow is author of Smartcuts and ManEatingRobot.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

At HubSpot, “surround sound” is the name Alex Birkett gave to a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. For a deeper analysis, we have feature-dedicated dashboards. What is the surround sound strategy? Read part one and two of this series.

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