Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Heinz Marketing

DECEMBER 15, 2021

B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions. This enables informed, timely campaign responses as well as a well-crafted sales outreach.

Intent Data 128

Intent Data Intent Lead Ranking B2B Marketing 128

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. Purchase Intent. And they may not even be a definitive indication of purchase intent. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

PureB2B

MAY 30, 2022

A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. By leveraging the power of intent data, you immediately give your sales and marketing team an unfair advantage. Meaning, you can segment your outreach lists based on the intent of their behaviours.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Understand purchase intent. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

DealSignal

MARCH 2, 2024

Rather than relying on guesswork and gut feeling, you get ahead of the curve by tapping into the buyer intent data to map out exactly where and how you should place your efforts. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy. However, email campaigns can be challenging to get right.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Only B2B

FEBRUARY 1, 2024

Intent data can help identify leads that are 7x more likely to convert. – Sirius Decisions Intent data helps you identify high-value prospects who are most likely to convert– allowing you to prioritize your outreach efforts and maximize your ROI. Must Read: A Guide to Using Intent Data in Your ABM Program 7.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Browse-abandon emails made me do it.

Intent 97

Intent Account Based Marketing Bombora Intent Signal 97

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DealSignal

NOVEMBER 1, 2022

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

OCTOBER 9, 2019

From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. Research by ITSMA found that half of ABM programs are less than a year old, with just 17% being in place for three or more years. This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

RDIGS

MAY 25, 2023

Leverage intent data Intent data is information about a prospect’s online behaviour, such as search queries, content consumption, and website visits. By analyzing this data, you can gain insights into their interests, pain points, and purchase intentions. Wrapping Up!

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52

PureB2B

MAY 30, 2022

A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. By leveraging the power of intent data, you immediately give your sales and marketing team an unfair advantage. Meaning, you can segment your outreach lists based on the intent of their behaviours.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

DealSignal

DECEMBER 9, 2022

Rather than relying on guesswork and gut feeling, you get ahead of the curve by tapping into the buyer intent data to map out exactly where and how you should place your efforts. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy. Intent data use cases put the needs of your audience first …. …

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. It’s one plus one equals three for driving conversions from inbound,” said DealSignal Founder & CEO, Rob Weedn. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

FunnelEnvy

SEPTEMBER 29, 2021

And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. If you think about this in terms of actual purchase intent of the buyer, it’s usually quite low for anything that has a significant price tag associated with it. Transcript.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

DealSignal

MAY 3, 2021

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. This enables them to tailor their event messaging, content, and outreach efforts to resonate with the specific interests and needs of their target audience.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. Account-Based Marketing (ABM) takes this even further. ABM is a strategic approach focusing resources on a set of high-value target accounts. Tools Matter: Platforms like HubSpot , Act-On, and others are essential for sophisticated personalization and ABM strategies.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Aberdeen

FEBRUARY 13, 2019

The decision makers at Informatica didn’t want to spin their wheels preparing to integrate intent data into Sales and Marketing operations, so they started their journey by letting new partner, Bombora, identify signals of content consumption of targeted topics and competitors’ companies.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Aberdeen

APRIL 17, 2019

Using intent data to identify when a prospect may have a pain that they’re trying to solve as early as possible is the first trick that gives the marketer the upper hand when building their messaging and attracting that prospect. With the rise of ABM, how often do you update and review your target account list ?

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Ledger Bennett

JUNE 1, 2020

However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. Educational content streams, personalised case studies, chat playbooks and personalised sales outreach. Scale back non-brand search, switch from prospecting to ABM & pipeline acceleration.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

DealSignal

JUNE 26, 2019

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

SalesIntel

AUGUST 2, 2021

Even when you are executing an ABM strategy, identifying potential customers to target becomes a major challenge. This is where intent data comes in — to help locate prospects who are already on the path to buying. The post Bringing in Purchase Intent Data Into Buyer’s Journey appeared first on SalesIntel.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Zoominfo

AUGUST 30, 2023

Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies, accurate customer segmentation , and personalized outreach to the right people. Build targeted lists : Sales and marketing teams can dynamically filter outreach lists for accounts that show active interest.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Valasys

NOVEMBER 14, 2018

This is an exciting partnership that will involve tight integrations between their products and will provide Triblio customers with an excellent ABM solution that essentially integrates with intent capabilities. They are more of an initial interest on a category-related topic. About Triblio.

Bombora 56

Bombora Account Based Marketing ABM Purchase Intent 56