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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

But it takes some analysis to determine if this is the case. Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Who is Optimizely?

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Table of Contents: What is an Email Marketing Software Platform? Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. Ready-made Templates and Non-technical Editor. A/B testing.

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How To Develop Buyer Personas: A Crash Course

Pam Didner

Buyer personas guide marketing campaigns, messaging development, and content creation. I’ve discovered that a persona is also essential for content planning, especially global content planning. Content is never one-size-fits-all, so you need to be able to predict what will interest the buyers you’re hoping to attract.

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How to Create the Best Sales Kickoff (SKO)

Zoominfo

Use data-driven content. “The content changes a lot from year to year. For example, spinning up an SDR team, or executing ABS for the first time. Use Data-Driven Content. The quality and depth of your content are crucial to the success of your sales kickoff. Choose an intimate, non-corporate environment.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. That said, Mailchimp still remains a really robust software, with best in class editor having a lot of email templates (with 3rd party support) amongst other things. Intuitive UI, responsive templates, high deliverability.

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Lead Your Email Marketing Campaign with A/B Testing

Binary Demand

[ps2id id=’Introduction’ target=”/] B2B A/B testing is crucial in email marketing because it enables you to make data-driven decisions about your email marketing campaigns. A/B testing can help you avoid common errors and assumptions by offering data-driven insights into how your audience responds.