Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Martech

JUNE 10, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. It’s important to ensure that the messaging and targeting align with the needs and interests of the target market. I am trained with MarTech content.

Top of Funnel 92

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 92

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? Marketing and sales were two good examples.

Paid Search Agency 106

Paid Search Agency Planning Ad Building Enterprise Management 106

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Back in December, we brought together 9 companies—plus many of you—for an AI Showcase.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Hubspot

MAY 6, 2024

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. HubSpot is unicorn catnip. A rousing 22% of unicorn startups are HubSpot customers.

Startups 52

Startups Marketing Management Statistics Thought Leadership 52

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 106

Aggregators Work Management Marketing Management Account Based Marketing 106

SalesIntel

APRIL 19, 2024

Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 91

Case Study Case Studies Work Management Studies 91

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Allocation 119

Navigate the Channel

JUNE 10, 2024

Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2023. Well, that business-altering AI technology aside, but that’s for a post all its own.) The increasing role of AI in marketing campaigns reflects the tremendous growth of AI.

Marketing AI 65

Marketing AI Advertising Channels B2B Marketing Intent Data 65

Navigate the Channel

JUNE 10, 2024

Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2023. Well, that business-altering AI technology aside, but that’s for a post all its own.) The increasing role of AI in marketing campaigns reflects the tremendous growth of AI.

Marketing AI 65

Marketing AI Advertising Channels B2B Marketing Intent Data 65

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Marketing automation systems enable businesses to nurture and engage with leads efficiently.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Easier HubSpot navigation for enhanced user experience. Superpowered sales forecasting with AI. Centralized insights with marketing reporting collections.

Forecasting 99

Forecasting Enterprise Management Marketing Management Hubspot 99

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Hubspot

MAY 3, 2024

When Open AI’s ChatGPT first burst onto the scene in late 2022, as a writer, admittedly, I was a little nervous. All I kept hearing was how AI was going to take my job and how human writers would go the way of the dinosaur … yada yada yada. That put a sour taste in my mouth regarding using that AI tool for my small business.

Small Business Marketing 68

Small Business Marketing Marketing AI Enterprise Management Tools 68

Single Grain

NOVEMBER 17, 2023

While Grammarly may have all these features, sometimes I find myself in need of a specific tool – a more dedicated content marketing tool. They have a huge coin and bar selection, a straightforward fee structure, and have been long enough on the market to know they’re not a scam. ” That’s three simple errors in two short paragraphs.

Best Practices 126

Best Practices Pricing Price Planning 126

Valasys

MARCH 3, 2023

AI in Content Marketing From analysis to full-fledged writing assistance, not only AI has evolved but its usage for content marketing has greatly progressed. AI today is powered by the analysis of large chunks of data and capabilities to generate content. What Role does AI play in content marketing?

Marketing AI 52

Marketing AI Marketing Automation Services Content Marketing Paid Search Agency 52

Sprout Social

DECEMBER 20, 2023

Take the introduction of new AI tools recently. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Teams who don’t have tools with up-to-speed AI features are already falling behind. Hootsuite is a major player in the social media marketing platform space.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

SalesIntel

JUNE 2, 2024

Lead generation is the lifeblood of any successful business strategy, but research from Hubspot has shown that even in 2024, 61% of businesses say generating high-quality leads is their biggest challenge. In this article, we’ll look at the top 15 most reliable websites for buying B2B leads in 2024. Pricing Plans: Seamless.ai

Pricing 40

Pricing Price Lead Ranking Buy 40

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

DECEMBER 5, 2023

In this blog, we have carefully reviewed the top 17 social media management tools so you can choose the best one for your social media marketing needs. This efficiency enables marketers to plan and execute a social media strategy more efficiently and strategically. Why Social Media Management Tools Are Important?

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Valasys

JANUARY 19, 2024

Target audience encompasses total addressable market or total available market. But with AI, there is no guess work involved. There are multitude of AI-powered ICP generators available online. Consider the resolutions to the following queries: Is your AI-Powered ICP generator simple and intuitive? How different?

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Automation Lead Ranking 40

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Simplified Reporting with AI Assistance. Quick Record Summaries with ChatSpot AI.

Enterprise Management 86

Enterprise Management Work Management Hubspot Banners 86

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101