article thumbnail

[Research Round-Up] AI vs. Humans - Round 1

B2B Marketing Directions

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Some of these scientific papers will likely focus on comparing the capabilities of AI to those of humans at performing tasks related to marketing.

article thumbnail

6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Research Round-Up] The Latest From NetLine On B2B Content Consumption

B2B Marketing Directions

NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) million content registrations on the platform in 2023. It's not surprising that demand for content about artificial intelligence exploded in 2023.

article thumbnail

4 Trends for B2B Lead Generation in 2023 and Ways to Implement Them in Your Marketing Strategy

Launch Marketing

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Looking to elevate your organization’s lead generation through content marketing?

article thumbnail

A thorough guide to Intent data marketing 2023

Valasys

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

article thumbnail

Make the Journey from Descriptive to Prescriptive Data Decision-Making — and Turbocharge Your RevOps Performance

Mereo

Yet in a 2023 Tamr, Inc., Today’s digital tools from machine learning and algorithms to artificial intelligence (AI) and statistical modeling can do the heavy lifting for you. Big data has long since entered B2B selling operations in full force.

article thumbnail

How Surging Demand Drove 18.8% Growth: NetLine’s 2023 B2B Content Consumption Report

NetLine

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. This last bullet on buyer-level intent data is where we’ll pick up in just a moment. increase YOY.

Demand 52