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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

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Retail Media: What You Need to Know

Digilant

No advertising channel in the history of our industry has ever grown as quickly as retail media. billion in 2023. So what do today’s marketers need to know about retail media networks and how to make the most of this tremendous and fast-growing opportunity? Global revenue from retail media spending is expected to reach $125.7

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. In this article, we’ll dive into the benefits of using digital out-of-home advertising and stand-out examples of campaigns to help inspire your strategy.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. The market size will grow by USD $60.36

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What Are Google Discovery Ads? (Everything You Need to Know)

Single Grain

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. This new ad type uses artificial intelligence to deliver highly personalized ad experiences to users who are ready to discover your brand. Work With Us What Are Google Discovery Ads?

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7 Online Lead Generation Best Practices for 2022

Outbrain

A recent analysis projects online marketing efforts will reach $860.8 According to a 2021 State of Marketing Report , most surveyed marketers rate lead generation as their number-one priority for the next 12 months. It’s no secret just how much COVID-19 has transformed the digital landscape for companies and consumers alike.