AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

It’s why technology vendors spend more than $300 billion annually on marketing and sales. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

It’s why technology vendors spend more than $300 billion annually on marketing and sales. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic.

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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation .

How to Gauge Customer Intent from Every Interaction

Televerde

However, do you understand their customer intent? Customer intent is the true purpose behind a customer’s actions in a single experience with a business. We will explore the importance of customer intent and what your business can do to gauge that intent and respond to it.

The Intelligent Business Show: EP11 – The Current Reality and Future Potential of AI in Marketing

Aberdeen HCM Essentials

“ If you pulled a hundred marketers and asked “what is AI?”… ” On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant discusses how marketers can utilize AI to improve their marketing efforts with PR 20/20’s founder and CEO, Paul Roetzer.

Assessing the Intelligence of AI Marketing Tech

Aberdeen HCM Essentials

and Paul Roetzer decided to apply that same technology to marketing. In an episode of The Intelligent Business Show , Roetzer, founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute, chatted with show host Matthew Grant about his years-long journey of discovery to define and understand artificial intelligence (AI) and to establish the current and future potential of AI for marketing.

The Intelligent Business Show: EP08 – AI and the Goal of the Intelligent Machine

Aberdeen HCM Essentials

On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant we discusses cognitive technologies and the impact of AI with Kathleen Walch, AI/ML Expert at Cognilytica. Kathleen is a serial entrepreneur, savvy marketer, AI and Machine Learning expert, and tech industry connector.

The Intelligent Business Show: EP19 – Is AI Right for You?

Aberdeen HCM Essentials

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses how an organization should decide whether or not AI is a fit for them with T. Artificial intelligence, machine learning, deep learning – these are all buzzwords in tech today. But, what if AI isn’t a practical addition to your organization?

The Benefits of Understanding Consumer Lifestyle

AcuityAds

By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences. Using live data sources from over 700M+ profiles, we can see things like consumer interests, passions, site-search behavior, and purchase intent. Focusing campaigns around lifestyle attributes not only benefits marketers, but the consumer reaps the best benefit of all: a positive user experience.

AI and Intent Signals Fire Up Post-Pandemic B2B Marketing

TrueInfluence

AI and intent signals are a welcome combination as B2B marketers cautiously move into 2021. As businesses of all kinds prepare for a post-pandemic marketplace, leads and customer acquisition remain B2B marketers’ biggest challenges. True purchase intent matters.

AI in B2B Marketing, Search-Intent Data: Headline Roundup

Aberdeen HCM Essentials

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. In this article from the MIT Sloan Management Review, Brian Kardon explores five AI solutions transforming B2B marketing. Exploring Search Intent.

5 AI Approaches to Boost Your Data-Driven Performance

Aberdeen HCM Essentials

Remember when “AI” was but a reference to the worst Haley Joel Osment movie? Marketing and sales functions across industries have woken up to the potential of today’s evolving data-driven approaches to operations, and business leaders are not only acknowledging, but embracing the reality that artificial intelligence (AI) is no longer a science fiction fever dream but the key to successful data-driven initiatives.

AI in Buyer’s Journey: How Important It Is for Marketers to Know About It

Unbound B2B

Artificial intelligence (AI) is currently one of the fastest evolving technologies in the world. In 2016, the AI market was valued at $4.06 By 2025, this sector will have a market capitalization value of $164.41 Today AI is everywhere you turn.

How Intent Data Reveals the Anatomy of an AI Buyer

Aberdeen HCM Essentials

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most talked about technology – AI and Machine Learning. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Top AI / Machine Learning Web Activity. Example: 100 Companies Leading the Way in AI.

The Intelligent Business Show: EP25 – AI: Autonomy for Whom?

Aberdeen HCM Essentials

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses creative uses of AI and shares how to create compelling experiences with Jeffrey Schnapp of metaLAB at Harvard. Do you know which specific companies are currently in-market to buy your product? The post The Intelligent Business Show: EP25 – AI: Autonomy for Whom?

What Smartphone AI Means For the Future of Business Intelligence

QuanticMind

As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase intent, and deliver a relevant message that helps them convert — easier said than done. But looking ahead, that’s where smartphone AI will come in. The State of Today’s Business Intelligence. What is Smartphone AI? Augmented Reality and AI vision.

Don’t Miss Buyer Intent Signals: Adopt AI for B2B Marketing

Aberdeen HCM Essentials

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. These goals will be attained by augmenting strategic operations and human intelligence with AI. Augment Marketing Activities with AI.

AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

AI vs. Machine Learning — it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. Artificial Intelligence is a broad concept with many applications and machine learning is just one part of it. Each has a distinct role and brings unique value to your SEM and digital marketing efforts. Defining Artificial Intelligence. You were interacting with AI without even knowing it. Winner: AI.

5 Sales Trends to Look for in 2020

Aberdeen HCM Essentials

But in recent years, cold calling has taken a backseat to things like content marketing and inbound marketing as buyers become more resistant to disruptive communication. Predictive Analytics and Artificial Intelligence.

Know Thy Enemy: How AI and Machine Learning Can Help Give You an Adversary Mindset

Aberdeen HCM Essentials

Artificial Intelligence (AI) has the potential to help your team make these important distinctions and keep the network safe. AI and machine learning (ML) can be used to help identify which anomalies to be concerned about and which are benign. Use AI to focus on what matters. AI and ML are not a miracle drug, though. The human-AI connection. However, the hype has often not met with reality, which ends up making AI and ML look bad.

5 Sales Trends to Look for in 2020

Aberdeen HCM Essentials

But in recent years, cold calling has taken a backseat to things like content marketing and inbound marketing as buyers become more resistant to disruptive communication. Predictive Analytics and Artificial Intelligence.

5 Sales Trends to Look for in 2020

Aberdeen HCM Essentials

But in recent years, cold calling has taken a backseat to things like content marketing and inbound marketing as buyers become more resistant to disruptive communication. Predictive Analytics and Artificial Intelligence.

AI + Intent Data: B2B Marketing’s Power Couple

TrueInfluence

Artificial intelligence (AI) and intent data are the new power couple in B2B marketing. Simply put, AI refers to a system that mimics cognition associated with human minds, such as learning and problem solving. AI Turns Intent Data into B2B Revenue Catalyst.

AI and Big Data: B2B Personalization Leaps Forward

TrueInfluence

AI is making the classic notion of the marketing funnel obsolete. That may seem a bit dramatic, but it’s true – artificial intelligence (AI) is revolutionizing every aspect of B2B marketing. AI-driven Personalization Across B2B Funnel.

The Next Stage of Account-Based Marketing is Predictive

Aberdeen HCM Essentials

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies. That’s where predictive insights and intent data come into play. Doing so requires a deep pool of intelligence at both the account and individual levels. But not all intent data is created equal.

Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen HCM Essentials

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. For too long, there’s been a line in the sand between data-driven marketing activities and creative ones. Paid search is a staple in any B2B marketer’s digital toolkit.

Is Intent Data Intelligent Enough to Power ABM?

Aberdeen HCM Essentials

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. In a world in which, as she posits, 80% of her blog readers own a consumer-grade AI-powered gizmo. Certainly, there is a compelling case for AI-powered ABM.

Augmented Analytics: The Cyborg Brain Continues to Develop

Aberdeen HCM Essentials

Perhaps we’re experiencing a classic case of “life imitating art,” or perhaps this is the natural progression of a mature technology (traditional Business Intelligence) evolving out of Darwinian necessity. According to Aberdeen’s research, companies today are more likely to view technologies under the umbrella of Artificial Intelligence (AI) and machine learning as “mission critical” than they are to see it in the category of van Damme-esque science fiction (Figure 1).

AI and Intent Data Take B2B Leads from Anonymous to Fabulous

TrueInfluence

In other words, for just about every B2B marketer. Someone could be browsing a website for several reasons apart from purchasing a product or subscribing to a service. That’s where artificial intelligence (AI) comes into the picture.

Who’s Who in the Intent Data Business?

Aberdeen HCM Essentials

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI). ” Leadspace also partners with Bombora for their intent data.

The Intelligent Business Show: EP21 – “Alexa, Find Me Top Talent”

Aberdeen HCM Essentials

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses how AI and predictive analytics can streamline the recruitment process and influence your hiring decisions to find top talent with Lindsey Zuloaga from HireVue. P redictive analytics and AI have the capabilities to transform the way employers discover, hire and develop top talent.

The Intelligent Business Show: EP09 – What Are the Humans For?

Aberdeen HCM Essentials

” On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant discusses the quantitative side of data with Toby Bottorf, VP of Service and Experience Design at Continuum, a global innovation design firm. Do you know which specific companies are currently in-market to buy your product?

How BI is Reshaping the DevOps Workspace

Aberdeen HCM Essentials

For years, companies have used both DevOps and business intelligence (BI) to further their reach. The Advantages of Using DevOps and Business Intelligence Together. Most business owners fail to realize that the success of their data intelligence hinges on a high level of organization. AI is a Game Changer For Small Businesses. Artificial Intelligence Makes Data Mining Less Labor Intensive.

How Modern is Your Data Environment, Really?

Aberdeen HCM Essentials

They are naturally more likely to use technologies like AI and machine learning, search-based analytics, and real-time data integration. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Analyst Insight TechPro Essentials AI artificial intelligence B2b B2C data infrastructure Machine Learning scalability

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen HCM Essentials

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. In a recent report, How Advanced Statistical Analysis Can Benefit Market Research Firms , Aberdeen’s VP and Principal Analyst of Contact Center and Customer Experience Management Omer Minkara explores the benefits that market research firms achieve by incorporating tools for advanced statistical analysis into their operations.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen HCM Essentials

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. In a recent report, How Advanced Statistical Analysis Can Benefit Market Research Firms , Aberdeen’s VP and Principal Analyst of Contact Center and Customer Experience Management Omer Minkara explores the benefits that market research firms achieve by incorporating tools for advanced statistical analysis into their operations.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen HCM Essentials

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. In a recent report, How Advanced Statistical Analysis Can Benefit Market Research Firms , Aberdeen’s VP and Principal Analyst of Contact Center and Customer Experience Management Omer Minkara explores the benefits that market research firms achieve by incorporating tools for advanced statistical analysis into their operations.

Digital Marketing Innovations You Should Know About

Sharpspring

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. It’s a great time to be a digital marketer. Conversational Marketing. AI-Powered Personalization.

Weak Governance Wastes Intent Data

Aberdeen HCM Essentials

The world of analytics has evolved in many ways; non-data scientist users are more empowered to embrace analytics and the technologies that support this new analytics userbase, such as interactive data discovery, artificial intelligence (AI), natural language processing (NLP), and machine learning. Sales and marketing organizations, previously oft-siloed business functions with varying levels of regard for one another, are now working in enthusiastic tandem.

ITSM Isn’t Enough Anymore: The Transition to ESM in 2019

Aberdeen HCM Essentials

AI and Automation Will Be Game Changers. AI, Machine Reasoning and automation are quickly gaining traction when it comes to IT management – for good reasons. From early application of machine learning—like pattern matching—there is a move toward digital agents that use Natural Language Processing (NLP) and machine reasoning to add intelligence to a whole range of IT management tasks. Do you know which specific companies are currently in-market to buy your product?