Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture. What is intent data and why is it important?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Digilant

SEPTEMBER 28, 2023

billion in 2023. So what do today’s marketers need to know about retail media networks and how to make the most of this tremendous and fast-growing opportunity? By effectively blending commerce and advertising, retail media enables brands to drive a seamless purchase experience. Why Is Retail Media Advertising Important?

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Sprout Social

MARCH 30, 2023

The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Ads 101

Bannerflow

JULY 5, 2022

Adopting digital technologies is not a new concept for the retail sector. E-commerce is, of course, one of the first digital-native industries. However, even store-based retail is switching it up to deliver a more digital-led approach. Retail goes Digital. Artificial intelligence. Influencer marketing.

Digital Transformation 96

Digital Transformation Marketing AI Work Management Peer-to-peer 96

Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. The market size will grow by USD $60.36

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. This new ad type uses artificial intelligence to deliver highly personalized ad experiences to users who are ready to discover your brand. Work With Us What Are Google Discovery Ads? Well, for one they are visually rich.

Paid Content 52

Paid Content Paid Search Agency Top of Funnel Google 52