SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Albacross

NOVEMBER 4, 2021

What kind of year will 2022 be? Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. This trend will continue in 2022. Few of them aim to convert anonymous intent by advertising. First-party Intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

NetLine

APRIL 19, 2022

Thanks to our Buyer-Level Intent Data , we can definitively say that more than five percent of B2B buyers are in-market at any given time. We’ve even highlighted which B2B buyers are actively in-market across different industries, sub-industries, job levels, job functions, and more. Removing the Guesswork.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. 35% of B2B Buyers Intend to Make Investments Within Next 12 Months WIth the introduction of INTENTIVE in June , we at NetLine suddenly had access to an entirely new group of buyer intent signals.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Martech

MAY 10, 2022

Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. Are they accessing pricing data? Combining buyer intent with social proof.

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

6sense

DECEMBER 15, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

PureB2B

DECEMBER 3, 2021

Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Balancing Your Budget with Intent Data. That’s the benefit of intent data. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Balancing Your Budget with Intent Data. That’s the benefit of intent data. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

SalesIntel

FEBRUARY 1, 2022

Intent and technographic information give more insight into need, buying interest, and integrations. . You can identify those using technographic + Buyer Intent data. . Given that, along with firmographic data, technographic data and buyer intent data are the two most crucial insights to calculate your TAM.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

Intent and technographic information give more insight into need, buying interest, and integrations. . You can identify those using technographic + Buyer Intent data. . Given that, along with firmographic data, technographic data and buyer intent data are the two most crucial insights to calculate your TAM.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. This last bullet on buyer-level intent data is where we’ll pick up in just a moment.

Demand 52

Demand B2B Webinar Metrics Intent 52

Albacross

JANUARY 12, 2023

STOCKHOLM— January 12, 2022. Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. Gone are the days when advertising was uncomplicated.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Madison Logic

MARCH 23, 2023

Cybersecurity is a Critical Piece for Your Organization Verizon, Bed Bath & Beyond, NHS, Amazon, Dropbox… all these brands have one thing in common: they had cybersecurity breaches in Q4 2022. Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Albacross

DECEMBER 16, 2021

We’re thrilled to introduce Albacross’ latest integration with Microsoft Teams to help your sales team engage with high intent B2B buyers faster and more efficiently, and ultimately, build a high-conversion pipeline. That’s why buyer intent data is crucial to boost revenue in 2022.

Conversion 52

Conversion Ad Building Ideal Customer Profiles Buyer Intent 52

Circle Studio

NOVEMBER 24, 2020

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. There is also a growing emphasis on semantic search , search intent and voice search as well, as search engines and user behaviors continue to evolve. Buyer Intent Data.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

LeanData

DECEMBER 13, 2022

Intent data can be bittersweet …. Play #1: Automate the Upsell with Intent Data Integrations. Intent data providers deliver even more insights into your customer’s online research. especially when it reveals your biggest customer is looking elsewhere for products and services you sell.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Madison Logic

AUGUST 10, 2023

billion in 2022 and is projected to reach $55.60 Want more information on how to embrace data to develop more targeted and personalized campaigns that drive higher engagement and accelerate conversions across the sales cycle? Click on the links below: What is Intent Data? The collaboration software market reached $26.28

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. Prospect and data quality will improve. HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Intent data monitoring.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Data and workflow platforms that once operated in silos are now converging to.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Madison Logic

JANUARY 12, 2023

When you conduct ABM strategies, you’re putting your desired customer first, and thinking through what they need to move through their buyer’s journey. Data helps you understand a few key points about your target accounts, including: . 2022 pushed this bar further with the “Year of Smarter ABM”. What they’re looking for.

Account Based Marketing 52

Account Based Marketing ABM Work Management Ideal Customer Profiles 52

Hubspot

AUGUST 30, 2023

billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Inbox Insight

NOVEMBER 30, 2021

We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. With remote working at its highest, most businesses now hold some form of sensitive data in the cloud, leaving them vulnerable to cybercriminals.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

SalesIntel

OCTOBER 8, 2021

Five sales prospecting tools you should use to boost your sales going into 2022 . The purpose of your automated email campaigns are to break the ice and pique the attention of the potential buyer. Access to a complete contact database is the most effective approach to obtain reliable B2B buyer data. SalesIntel.

Ideal Customer Profiles 59

Ideal Customer Profiles Top of Funnel Tools Best Practices 59

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

TrustRadius Marketing

MAY 31, 2022

Enterprise plans include unlimited contacts, data append, growth intent triggers, and suppression filters. Semrush can boast TrustRadius awards for its features, relationships, and value for price in 2022. . Some cons include limits to performance data (40 projects), reporting, and keyword tracking. Semrush Business Plan.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

NetLine

AUGUST 2, 2023

Target accounts are chosen using data such as first-party intent and engagement signals, as well as sales team-selected data and firmographics. Strategy 6: Identify Buyers with First-Party Intent Data and Lead Scoring Today’s B2B marketing technology provides a huge amount of potential to know exactly “who” your buyers are.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52