Zoominfo

SEPTEMBER 7, 2021

The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

JUNE 11, 2021

Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Source: U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% In 2021, overall eBook registration volume grew 15.5%, accounting for 43.3% In analyzing these 4.6 31% of B2B Buyers Are Investing Within the Next 12 Months. of all downloads.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Use buyer and intent signals to your advantage. Leverage intent data and signals to target accounts that meet the ICP, then capitalize on those accounts in the market.

Ideal Customer Profiles 109

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 109

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

NetLine

DECEMBER 20, 2022

Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months. Live Webinar registrations and show-ups are chockful of superb intent data.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Quote of the day. “By

Top of Funnel 108

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 108

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. more likely …to state that they would invest within the next three months compared to respondents from 2021. Did we mention that Webinar registrations are a high-intent signal? eBooks represented 33.6% Total Demand Has Risen 54.8%

Demand 52

Demand B2B Webinar Metrics Intent 52

DealSignal

OCTOBER 26, 2022

This strategy has been shown time and again to bring back impressive results; for example, up to 40% more revenue, as per McKinsey’s Next in Personalization 2021 report. Speed How quickly can you access the data you need? Always consider speed when deliberating over your choice of data vendor. Additional factors.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Strategic-IC

APRIL 23, 2023

And as economic climates globally face challenges at the start of 2023, it’s hardly surprising that more ABMers have been deploying strategies to grow existing accounts in 2022 ( 43% ) than they were in 2021 ( 35% ). Without data, any attempts at personalization will be a stab in the dark. That’s why data is the foundation for ABM.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

SEPTEMBER 27, 2019

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intent data. But times have changed.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Aberdeen

NOVEMBER 23, 2020

The combination of SWZD’s first-party data and Aberdeen’s third-party data gives customers access to the most actionable B2B tech intent data , enabling clients to make meaningful connections with the entire buying collective by providing unmatched visibility into businesses that are truly in-market for their products.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

6sense

DECEMBER 10, 2021

Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. But a quarter + 1 after Seismic’s intent launch, the win rate has risen to nearly 80%. 100 million ABM program using 1.5 25% bigger average deal size.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Madison Logic

AUGUST 10, 2022

Forrester’s 2021 B2B Buying Survey confirmed that it’s not a single person that makes a purchase decision, it’s a group of stakeholders within the buying committee. . This data is slow-changing and explicit to a customer profile. . Activity data : This is the activity or action that happens within accounts or in the market.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

Here are three advanced ABM tactics to help you hit your numbers today: Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers Achieving Personalization at Scale by Balancing Automation and Human Interaction Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Terminus

JANUARY 8, 2021

Leverage Intent Data: Target account lists don’t have to be static. In fact, they’re better if they’re dynamic with target accounts automatically flowing in and out of campaigns based on the various intent signals they’re demonstrating. Consider creating cohorts of opportunities– by segment, company size, etc.,

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52