Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. is a resounding yes.

Social Media 140

Social Media Top of Funnel Media Work Management 140

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

APRIL 6, 2021

If you're reading this article, it's likely because you're considering running digital ads. These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. With any ad campaign, your goal is to maximize your return on ad spend (ROAS).

Top of Funnel 95

Top of Funnel Ads Facebook Cost Per Click 95

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Marketers always discuss the minimum amount of conversions to shoot for. exact page location).

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Single Grain

AUGUST 17, 2021

One of the most important hires in your company is the VP of marketing. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. What Is a VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Single Grain

JULY 27, 2021

So even though CPMs increased, their customer acquisition cost decreased by 30% in the long run because they had generated enough top of funnel awareness which they were then able to convert into customers. billion monthly active users, and in the first quarter of 2021 alone, had about 1.88 of monthly social media visits.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. Work With Us What Is Native Advertising? The average CTR of native ads is 8.8X

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Katilyn Ambrose , Content Marketer at Shogun.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. in 2021 ( IMF ). For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. “PPC is dead.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Katilyn Ambrose , Content Marketer at Shogun.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

MAY 18, 2021

According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. And that’s where your lead magnet creation and marketing must focus. Effective Marketing and Distribution Strategies.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

PPC 96

PPC Paid Content Marketing AI Trends 96

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Marketing Reports: Use these reports to learn about your conversions. Unbounce’s 2021 Conversion Benchmark Report used AI to analyze 44,000 landing pages and 33 million+ conversions and found the conversion rate varies from 2.4% Are users dropping off in your funnel?

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Marketing Reports: Use these reports to learn about your conversions. Unbounce’s 2021 Conversion Benchmark Report used AI to analyze 44,000 landing pages and 33 million+ conversions and found the conversion rate varies from 2.4% Are users dropping off in your funnel?

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Single Grain

AUGUST 10, 2021

That’s the percentage rating given by B2B marketers on the effectiveness of a case study. Dive Deeper: * The Ultimate Guide to Developing Buyer Personas (with Templates!) * The Science of Building Buyer Personas (Infographic) * 4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. 1) Customer Case Studies Build Credibility.

Case Study 98

Case Study Case Studies Paid Content Studies 98

Convert

FEBRUARY 24, 2021

Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. You already know this audience is drawn to you; thus a high ROAS (Return on ad spend) wouldn’t be too surprising.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94