Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. An ABM practice is all about reducing waste. Check out this chart outlining key activities of ABM teams from SeriusDecisions.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

6sense

JANUARY 3, 2022

Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. How ABM Makes Sales Conversations More Relevant, Persuasive and Impactful.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Strategic-IC

APRIL 23, 2023

ABM, and the world around it, is ever-evolving. Yet ABM has flourished. ABM is everywhere! And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. Top ABM trend predictions for 2023 1.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). MarTech Tools That Drive Intent Data. Intent data. Mike Fleck, VP of Marketing at Cyren.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

SalesIntel

DECEMBER 10, 2021

Tired of trying to create an ABM strategy that will work for you? If you have ever tried to execute ABM, you know it’s a bit complex. That’s why we are walking through one of the successful campaigns we ran with a client in 2021 to show you the exact strategy, tactics, and results. Create A Pilot ABM Campaign.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Marketing & Strategy 52

Conversica

NOVEMBER 8, 2021

Account-Based Marketing (ABM) does an awesome job of identifying target accounts, sharing intent data for personalized outreach, and aligning Marketing and Sales teams. For all the good it offers, ABM doesn’t solve problems rooted in execution and scalable outreach. Conversational ABM for Conversica AI Assistants.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Conversion 52

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. In fact, according to SmartInsights , the average click-through-rate for email opens was less than 10% in 2021 – almost an 8% decline from 2019 (pre-Covid). So, why focus on ABM in 2022? Want to learn more about ABM? Predictive Intent Data.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

xiQ

APRIL 12, 2021

Redwood City, California, April 12, 2021 - xiQ, the leading AI-driven SaaS platform for Sales and Account Based Marketing , is declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories.

Account Based Marketing 62

Account Based Marketing ABM Lead Scoring Lead Ranking 62

Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. Pacific Northwest, geographic data will ensure you’re targeting leads in Oregon and Washington. link] — ZoomInfo (@ZoomInfo) January 27, 2021. And that starts with clean data. Behavioral Segmentation.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Madison Logic

DECEMBER 7, 2021

Madison Logic Named a Leader in 2021 Quadrant Knowledge Solutions’ SPARK Matrix for Account-Based Marketing (ABM) Platforms. The Quadrant Knowledge Solutions SPARK Matrix includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces. NEW YORK, Dec. NEW YORK, Dec.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Multi-Channel 40

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Personalization.

Conference 110

Conference CMS Development Digital Asset Management Marketing Automation Services 110

Madison Logic

JANUARY 12, 2023

Account-based marketing (ABM) is no longer a strategy that marketers can ignore. . While ABM is not a new practice, ITSMA research finds that 50% of ABM programs are in the expanding or embedding stages, which tells us that marketers are still working through some growing pains when launching their ABM campaigns. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Ideal Customer Profiles 52

Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. One of the common challenges faced by marketers is securing the right data and insight.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. In fact, according to SmartInsights , the average click-through-rate for email opens was less than 10% in 2021 - almost an 8% decline from 2019 (pre-Covid). So, why focus on ABM in 2022? Want to learn more about ABM? Predictive Intent Data.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

Conversica

MAY 2, 2022

Conversica’s industry-leading Conversational ABM offering, now powered by 6sense data, delivers the two-way, personalized dialog necessary to significantly increase pipeline and ultimately revenue. . ABM platforms like 6sense provide crucial insights to tailor communications with contacts at target accounts. FOSTER CITY, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40

Content4Demand

OCTOBER 8, 2021

We can ’ t either, so we ’ re tiding ourselves over by soaking up highlights from all the most impactful and informative sessions that came out of Demand Gen Report ’ s virtual 2021 #B2BMX series. AI & Signal Data. Take the first step on your journey to connecting intent data + content with this interactive E-book experience.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Zoominfo

OCTOBER 5, 2021

Fast forward to 2021, and this number has almost doubled to 81%. ZoomInfo MarketingOS Finally, ABM with data you can trust. Dig Deeper with Intent Data What if you could know more about the person filling out the form? That’s where intent data comes in. to “How do you feel about our solution?”

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 130

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Visionary business leaders are turning their attention toward the next evolution of ABM. 7 Marketing Experts Chart What’s Next for ABM Strategies.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

DealSignal

NOVEMBER 3, 2020

By using data enrichment to bring that information to light, you can focus more closely on the right prospects and provide them with the right content to move them down the funnel. B2B intent data is no silver bullet, but still a helpful tool. How to use intent data wisely. Avoiding bad intent data.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. So, how can marketers leverage a data-driven account-based marketing (ABM) strategy to identify buyers, engage them with relevant content, and optimize campaigns for maximum impact on pipeline and revenue?

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Salesforce Marketing Cloud

APRIL 1, 2022

The best way to start is to use previous customer data to choose the best promotional channel for your campaign and then personalize your content to reach your target audience. That’s what fintech company nCino did in 2021, when it transformed nSight, its annual, in-person user conference, to a completely virtual format.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Zoominfo

MARCH 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. To build out customer segments, marketers use data based on multiple segment types. Behavioral Segmentation For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. And that starts with clean data.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Madison Logic

DECEMBER 21, 2021

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report. 21, 2021 (GLOBE NEWSWIRE) — Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been named a Leader in Marketing Account Intelligence by G2 for the third consecutive quarter.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Ideal Customer Profiles 52

Conversica

OCTOBER 21, 2021

While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos. FOSTER CITY, Calif., – October 21, 2021 – Conversica, Inc. ,

Account Based Marketing 52

Account Based Marketing Enterprise Management Customer Surveys Work Management 52

Conversica

NOVEMBER 9, 2021

Conversica AI Assistants solve ABM execution challenges by allowing sales and marketing teams to augment capacity for personalized engagement with every target account. November 9, 2021 – Conversica, Inc. , November 9, 2021 – Conversica, Inc. , FOSTER CITY, Calif., FOSTER CITY, Calif.,

Account Based Marketing 52

Account Based Marketing Enterprise Management Work Management Marketing Management 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. And in 2021, the roadmap isn’t straightforward or apparent. Here’s the best way to budget your digital marketing dollars for 2021—from determining campaign planning costs to evaluating necessary expenses of software and tools. .

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Madison Logic

OCTOBER 26, 2023

According to the American Hotel and Lodging Association’s  State of the Hotel Industry 2021 report , more than 670,000 hotel industry operation jobs and nearly four million hospitality jobs in the U.S. Request a demo to learn how Madison Logic can help you activate a more successful data-driven ABM strategy today.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. billion in 2021.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Only B2B

FEBRUARY 16, 2022

The B2B landscape has changed dramatically between 2019 and 2021. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on. As of September 2021, around 4.4 B2B companies may use ABM to build a friendly connection between salespeople and marketing. So, What’s The Answer?

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Terminus

SEPTEMBER 14, 2021

Being a marketer in 2021 “ain’t easy” as they say. Here are three practical ways that ABM can help your business grow the right way: 1. Use firmographic, technographic, and intent data to score the accounts in your CRM. ABM is a smart play to boost retention and expansion across your customer base.

Marketing Budget 26

Marketing Budget Advertising Mediums Account Based Marketing ABM 26