LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. During a keynote for Brand Innovators Austin , which occurred in tandem with SXSW 2019, Viacom Velocity’s Senior Director, Mary Kate Callen, shared that customers are twice as likely to pay more to use products or services if they view the brand as authentic.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant).

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Optinmonster

OCTOBER 30, 2019

Is social selling the same thing as social media marketing or advertising? Instagram earns roughly $4 billion in mobile ad revenue per year. billion from advertising. 77% of Twitter users report feeling more positive towards a brand when their Tweet has been replied to by the brand’s Twitter account.

Statistics 76

Statistics Social Media Social Marketing Media 76

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Valasys

JULY 19, 2019

Earlier this week Microsoft shared the quarterly reports for the Financial Year 2019, reporting their overall revenue worth $33.7 The endeavor bought positive results & materialized in the form of LinkedIn getting renovated as an active platform for professional discussions, which, in turn, drove more engagement.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

ConvertKit

JANUARY 15, 2021

This list of general email marketing stats has the answers you’re looking for. spend upwards of five hours a day checking and responding to emails in 2021 —three hours on work emails, and two hours on personal emails ( Adobe 2019 ). Mobile devices continue to be the most popular environment for reading emails. The good news?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

JANUARY 16, 2020

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. According to 2019 data from Snapchat , 90% of 13 to 24-year-olds use Snapchat while 75% of 13 to 34-year-olds use the platform. Since then, we've seen apps like Snapchat and TikTok fill Vine's void.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Once you get your content marketing strategy going, it’s that positive snowball effect in action. Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. Source: Aberdeen).

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

Hubspot

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. In 2019, despite financial woes caused by the poor economy, rising home costs, and high unemployment levels, millennials still remain optimistic about their future and finances.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

EveryoneSocial

JUNE 10, 2020

When your organization and the brand have positive equity, people will choose your brand more often and are willing to spend more money for the products or services. Apple T-Mobile Coca-Cola HubSpot Drift. Statista ) As of late 2019, Instagram has 1 billion monthly active users, and 500 million of them use it daily. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 262

Outbrain

JUNE 22, 2020

Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. Let’s look at just three as an appetizer: In 2019 the average internet user spent 6:48 hours a week watching videos online. How prominent are videos in SERPs?

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Porch Group Media

FEBRUARY 27, 2019

25 Stats on Consumer Shopping Trends for 2019. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. Despite the rapid growth of ecommerce, more brands are looking to establish a physical presence in 2019 and beyond. Mobile Commerce. Salesforce).

Stats 63

Stats Trends Mobile Advertising eCommerce 63

Sprout Social

MAY 2, 2018

Dentists are in a bit of different position than many other industries. For dentists in both big and small cities, advertising is a bread and butter tactic to gain new customers. If you need more convincing, Facebook ad revenue is expected to outpace print ads by 2019. The Benefits of Social Media for Dentists. Related Article.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Hubspot

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. 96% of Facebook users access it on mobile. SmartInsights ). Statista ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Buffer

JANUARY 14, 2019

In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Part I: The most in-demand skills of 2019 (according to LinkedIn). Mobile App Development.

Paid Content 92

Paid Content Youtube Facebook Demand 92

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. BankMyCell ) Mobile devices have a 49.8%

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Hubspot

FEBRUARY 1, 2021

In a world of banner blindness , I'm sure you're concerned about the future of advertising. And as technology and advertising continue to evolve, so will your strategies. Below, let's dive into the future of digital, mobile, video, and TV advertising. Future of Digital Advertising. Future of Mobile Advertising.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Optinmonster

DECEMBER 2, 2019

On-Page SEO Stats. Off-Page SEO Stats. Mobile SEO Statistics. That’s why so many website owners use pay-per-click advertising (PPC), which is a system that lets you advertise on Google. These SEO ranking factors include domain age, keywords, mobile-friendliness, number of internal links, and much more.

Statistics 80

Statistics Paid Content Traffic SEO 80

Outbrain

DECEMBER 30, 2019

Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content. The Current State of Video Advertising. Digital Video Advertising Trends.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Google’s position is that it can’t be optimized for. The Age of Mobile. Mobile accounts for 52.6%

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. More than 70 percent of users read their emails in a mobile app.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Webbiquity

JUNE 18, 2019

” Position your copy in a way that relates to your target persona. will spend over 350 million dollars on email advertising in 2019. Statista, 2019). See more email marketing stats here. 10) When you open an email that isn’t mobile optimized. News flash: Email is not dying.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Marketing Insider Group

MARCH 4, 2020

More than attachments to traditional advertising challenge those enterprises who haven’t taken full advantage of content marketing. Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. million likes on Facebook. Progressive.

Enterprise Management 264

Enterprise Management Paid Search Agency Examples Advertising Agencies 264

Sprout Social

JANUARY 30, 2020

Pay-per-click advertising is alive and well for SaaS. Social ads are similarly becoming more prevalent for SaaS, enabling companies to bypass social algorithms and advertise directly to relevant customers. Social proof and positive reviews are key to SaaS marketing, generating a sort of digital word-of-mouth. PPC and social ads.

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Single Grain

JULY 22, 2022

Consider these stats: 81% of consumers agree that Web3 is a technology focused on making their lives happier and improving overall well-being. Blockwiz was established in 2019 to help crypto and blockchain brands. Ninja Promo is a Web3 marketing agency specializing in the effective brand positioning and messaging of your Web3 products.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

SocialPilot

JANUARY 16, 2024

We’ve got the social media demographics and engagement stats you are looking for. SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. billion people will be reachable through social media advertising by 2027.

Social Media 113

Social Media Statistics Media Cost Per Thousand 113

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Optinmonster

NOVEMBER 13, 2019

We start out with our top picks for the best keyword research tools and walk you through how to use these tools to find keywords you need to optimize your content for better search positioning. This tells you how popular the keyword is for advertising, and therefore how likely it is that people will be searching for it.

Keywords 78

Keywords Paid Content Traffic Research 78

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) 42% of respondents reported that management changes positively impacted their content marketing approach. In 2019, this was only 10%! billion unique mobile users. There are 2.8

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156