Hubspot

OCTOBER 28, 2020

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Response rates are also performing well, remaining at 10-20% above the benchmark since April.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Valasys

JANUARY 21, 2020

As brand equity is cultivated, there automatically flows a lot of positive Word-of-Mouth for the enterprises that manage to resolve the problems of their customers promptly. 4) Re-energize Your Email marketing efforts: HubSpot predicts that email marketing will continue to grow in the year 2020. citizens used social media in 2019.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Strategic-IC

JUNE 19, 2018

However, if you’re going to embrace video content, you must ensure that it is carefully considered; video content must still resonate with your target audience, tell your brand story and reinforce your position as a trusted thought leader. Use the word ‘video’ in an email subject line and you can boost your open rate by 200-300%.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. of email opens occurred on mobile in 2019. And yet, 70% of brands fail to use them!

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Albacross

APRIL 24, 2019

In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue. Fast forward to 2019, where consumers not only have information available at their fingertips, but are constantly bombarded by brands trying to market to them.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Marketing Insider Group

SEPTEMBER 14, 2020

Starting in June of 2019, roughly 94% of internet searches began to occur on Google. About 90% of people claim that reading positive online reviews will often influence their buying decisions. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 26% of adults are almost always online.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Vidyard

DECEMBER 17, 2020

The use of 1:1 video for sales conversations has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). SaaS companies proposals that had video enjoyed a 41% higher close rate ( Proposify, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Webbiquity

JUNE 18, 2019

In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. ” Position your copy in a way that relates to your target persona. will spend over 350 million dollars on email advertising in 2019. Statista, 2019).

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Vidyard

MARCH 23, 2021

The use of one-to-one video (most often used in sales conversations) has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. more than deals that are closed/lost ( Zoom/Chorus, 2019 ) Deals that are closed/won used screen sharing (on synchronous video calls) 26.3%

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Optinmonster

JULY 21, 2023

Litmus ) Emails with graphics have a 1.12% higher click-through rate than emails without any. GetResponse ) Sales emails with 200-250 word length have the highest response rate of 19%. SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. And this number is projected to reach 4.6 billion by 2025.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Porch Group Media

JANUARY 19, 2021

Some of the key findings from the (2019) report include: The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). Email marketers who are seeing higher average open rates are getting them because of these tactics.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston. And, of course, there were plenty of new HubSpot product releases.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Porch Group Media

DECEMBER 9, 2019

Some of the key findings from this years’ (2019) report include: The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). Email marketers who are seeing higher average open rates are getting them because of these tactics.

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Televerde

OCTOBER 30, 2019

Conversion rates are 6X higher for companies and brands using content marketing than those that aren’t. Stratabeat, 2019). Harvard Business Review, 2019). Harvard Business Review, 2019). Curata, 2019). 67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

The Lead Agency

OCTOBER 1, 2020

B2B Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium – Hubspot Beyond the pandemic, however, social channel reporting and algorithms are telling us that consumers love video.

Video Marketing 62

Video Marketing Paid Search Agency B2B Business 62

Atomic Reach

APRIL 2, 2019

Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. Transactional emails receive 8 times as many opens when compared to regular marketing emails. Emails with personalized message content receive a 5 percent increase in open rates when compared to non-personalized email content.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Valasys

SEPTEMBER 27, 2018

3X more traffic was experienced by B2B companies that blogged 11+ times per month (HubSpot). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). billion by 2019. The percentage of emails with GIFs rose to 10.3% SuperOffice ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 94

Email Marketing Deliverability Tips Work Management 94

SnapApp

DECEMBER 4, 2017

Mobile will account for 72% of US digital ad spend by 2019. Turn your blog post series into an ebook, and experiment with how much personal information you can get away with collecting in the form before conversion rate plummets. LinkedIn is 277% more effective for lead generation than Facebook or Twitter - Hubspot. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. 21% response rate. could get you an open rate of 37% and a response rate of 8%.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Albacross

MAY 22, 2019

Positive example: Start My Free Trial. Use questions in your email titles to improve open rates. Personalize email titles with your lead’s name to improve open rates. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Get a free website SEO audit worth $50. Strategy 8.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Vidyard

SEPTEMBER 3, 2020

Improve Open Rates— sales teams that use video get a 16% bump in open rates ( SalesLoft ). Adam Rataj HubSpot Sales Manager Mid-Market. I’ve only had positive feedback. Data via the 2019 Video in Business Benchmark Report. Frank isn’t the only one seeing success with video prospecting.

Outreach 145

Outreach Video Marketing Work Management Paid Search Agency 145

ClearVoice

APRIL 9, 2020

As you think through which kinds of content will mesh with your buyer personas, customer journey and campaign goals, take a cue from the 3,217 marketers and 382 bloggers surveyed by CoSchedule for their Marketing Management + Strategy Statistics You Need to Know in 2019 report. As a consumer, I find it helpful and positive.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Vidyard

MARCH 23, 2021

I’ve only had positive feedback. In fact, using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%. Adam Rataj HubSpot Sales Manager Mid-Market You can also take advantage of marketing-created videos, like explainers and demos.

Outreach 65

Outreach Video Marketing Paid Search Agency Work Management 65

Martech Advisor

JANUARY 22, 2020

HubSpot has created a resources section on its website, enlisting the gated content. Example of HubSpot's Resource Section for Downloadable Content. You can use humor, cheer, and positivity to engage your audience emotionally. As of 2019, 87% of marketers use video as a marketing tool. Create a content repository.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

JULY 9, 2020

The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. HubSpot Blog. How to Build A Startup Marketing Budget (HubSpot). The Content Marketing Institute Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Single Grain

SEPTEMBER 3, 2019

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 3) HubSpot.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Vidyard

JULY 10, 2020

Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. Top Advertising Resources for Startups Orbit Media Blog HubSpot Blog Google Ads Blog Get the Social Media Video Specs Guide Every different social platform has its own requirements for videos.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Martech

OCTOBER 8, 2021

Yet 42% of data workers’ time is being wasted on the analytics process, with 22% of these workers having a lack of understanding of analytics and data science ( Alteryx , 2019). According to a study by SQream , only 13% of businesses were in a strong financial position when it came to supporting data analytics activities.

Work Management 126

Work Management Marketing Management Marketing Budget Budget Programs 126