Roketto

MARCH 28, 2018

Learn About the Top Marketing Strategies in 2018. Without a solid plan for how to properly organize, manage, and leverage their growing list of interested prospects it doesn’t take long for them to realize that they’re not getting ROI they thought they would. 5 Email Marketing Best Practices.

Work Management 93

Work Management Marketing Management Email Marketing ROI 93

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . Account-Based Marketing.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Kaon

FEBRUARY 28, 2019

Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition. Industry 4.0 is a major disruptor of manufacturing. B2B buying models have changed, too.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Roketto

MARCH 28, 2018

Learn About the Top Marketing Strategies in 2018. Without a solid plan for how to properly organize, manage, and leverage their growing list of interested prospects it doesn’t take long for them to realize that they’re not getting ROI they thought they would. 5 Email Marketing Best Practices.

Work Management 64

Work Management Marketing Management Email Marketing ROI 64

Hubspot

APRIL 5, 2018

The Best Advice for Agencies in 2018. Three things a new business director needs for success - Create a plan, develop a process and have a positioning strategy" ( Click to Tweet ). In 2018, the top 5 marketing trends are Direct Marketing, Email Marketing, Search SEO/PPC, Inbound Marketing, and Healthcare Marketing” ( Click to Tweet).

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

SmartBug Media

DECEMBER 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Have a big social media presence—build relationships and communicate with your market and customers. Each year, many trends come and go.

Social Media 83

Social Media Trends Media Blogger 83

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. What B2B Marketers Say About Lead Generation. We asked B2B marketers, “What is your biggest lead generation challenge in 2018?”

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Stevens & Tate

JANUARY 21, 2019

These days, the majority of homebuyers do their househunting online, which means inbound marketing has become a vital part of the real estate business. As such, it’s important that you stay up to date with the latest real estate marketing trends. How Will Inbound Marketing Help Me Sell Custom Homes?

Trends 49

Trends Marketing Strategy Marketing & Strategy Inbound Marketing 49

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Thomas George is a Video Jedi and Co-Owner of The Sales Lion.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JANUARY 6, 2020

Fortunately, marketing will up its strategic presence in the organization in 2020. As companies move toward a flywheel model to create a streamlined customer experience start-to-finish, marketing teams will need to align with sales and service to bring in new leads while maintaining strong relationships with current customers.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly. kalnerwilliams.

Planning 97

Planning Top of Funnel Allocation Brand Identity 97

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. One of the most significant impacts of content automation has been in the content marketing industry. What is Content Automation?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth. Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Hubspot

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Online Point-of-Sale. Pricing : A basic account is $29 per month, and advanced is $299 per month. BigCommerce.

Enterprise Management 95

Enterprise Management Work Management eCommerce Marketing Management 95

Vidyard

MARCH 23, 2021

Watch and Learn In this Chalk Talk video , Vidyard VP of Marketing Tyler Lessard explains why you should develop a video strategy and how to do it in a way that aligns with your business goals. You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Starting from scratch? No need to worry.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Hubspot

MAY 7, 2019

According to Blissfully’s 2019 SaaS trends report , the average business of 100-250 employees typically has 99 SaaS subscriptions. Inbound marketers work to turn strangers into customers and promoters of your business. CoSchedule is a project management tool and calendar designed specifically for marketers.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. This implies investing resources and valuing it in its current management.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. You didn’t commit enough time to initial market research. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. From strategic objectives to tactical points of focus, the information below can help guide and support B2B marketing initiatives proposed in the new year and beyond. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

NetLine

OCTOBER 17, 2019

They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand. From game-changing strategies to the evolution of content marketing, we’re excited to share our latest Marketer Showcase. Each of them faces different challenges and opportunities.

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

SmartBug Media

NOVEMBER 16, 2022

Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. This shift has put increased pressure on B2B marketers to execute a strategy focused on demand generation and growing the lead pool. Give Old Content New Life.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. You didn’t commit enough time to initial market research. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Another top contender is the eCommerce Marketing Podcast by Arlen Robinson. The Influencer.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Vidyard

OCTOBER 7, 2015

More than just a party trick, personalization is critical for B2B marketing and sales. We’re now living in a world where we’re bombarded by 3,000 marketing and sales messages each and every day. This is how many of us spend time managing our inboxes. Delete, delete, delete, delete.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

More than just a party trick, personalization is critical for B2B marketing and sales. We’re now living in a world where we’re bombarded by 3,000 marketing and sales messages each and every day. This is how many of us spend time managing our inboxes. Delete, delete, delete, delete.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Here are five trends we’ve noticed that will shape martech in 2021. White Papers.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

KEO Marketing

DECEMBER 5, 2017

As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing.

Trends 48

Trends B2B Marketing B2B Thought Leadership Planning 48

Tomorrow People

FEBRUARY 13, 2018

If you’re going to work with a content marketing agency, you’d better know your way around the content marketing funnel, and understand all the terms that come with it. Inbound campaigns. But all types of content marketing are pretty straightforward when you understand the purpose behind them. Conversion assets.

Top of Funnel 168

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 168

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too.

Statistics 157

Statistics Video Marketing Planning Business 157

Roketto

APRIL 12, 2018

Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. Our first conversation with the owners and marketing managers of these types of companies usually involve at least one (and usually more) of the following concerns: Marketing & sales results falling short of expectations.

Top of Funnel 121

Top of Funnel Marketing Budget Work Management Planning 121

Hubspot

NOVEMBER 1, 2017

When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. But that doesn't mean what worked last year -- or even last week -- will work today.

Trends 78

Trends Sales Qualified Leads Inbound Marketing Marketing & Strategy 78

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137