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What is CASL (Canadian anti-spam law)?

SendX

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. By 2017, there were just two individuals left on the planet.

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters. Know if you’re blocklisted. Authentication.

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Make It to the Inbox With Litmus Spam Testing

Litmus

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? You’ve hit a spam trap.

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More Business and Marketing Emails are Hitting Recipients’ Inboxes, Avoiding Spam Filters

KoMarketing Associates

Return Path recently conducted the “2019 Hidden Metrics of Email Deliverability” report and discovered that the average spam placement rate for business and marketing emails in 2018 was 14 percent. In terms of read rate, the average rate in 2018 for business and marketing emails was 17 percent.

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Link Building and Mobile SEO in 2017

Webbiquity

What does link building really mean in 2017? As Penguin continues to mature, filters are getting increasingly better at catching—and penalizing—spam links. Link building tactics to avoid in 2017. Comment spam. These are just three examples of tactics to avoid in 2017. Obvious paid links. Links from spun content.

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Observations from the 2017 Marketo Summit

The Point

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. BDR spam, anyone?). The post Observations from the 2017 Marketo Summit appeared first on The Point. But here are my main observations from the week. Again, look at ABM.

Marketo 154
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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. The post FTC Completes CAN-SPAM Review appeared first on eDataSource.