Convince & Convert

JANUARY 8, 2014

A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The researchers suppressed participation by list services firms and creative services/advertising agencies so that all responses would be from marketers.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

DiscoverOrg

FEBRUARY 2, 2017

In January, we released TEDD, which profiles Technology Engineering, Development and Design professionals. These new datasets, plus 106% growth in our Marketing dataset, generated an astonishing 371% increase in non-IT contacts in 2016. Why are we jumping into these other markets with such fervor? Why is that relevant?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

KEO Marketing

OCTOBER 4, 2016

In KEO Marketing’s Marketer’s Guide “ 5 Critical Steps for Planning Your 2017 Marketing Budget ”, we talk about three marketing strategies that a company can pursue; lean, target or stretch. When that happens significantly more marketing is needed and budgeting needs to reflect that increase.

Allocation 76

Allocation Marketing Budget Creation Planning Paid Search Agency 76

Marketing Insider Group

OCTOBER 21, 2021

Because Google told us content marketing is the best way to rank for buyer search. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. Here are some ideas to help you keep the peace and keep your content marketing team productive. Since 2017, empathy’s value in the workplace has been steadily on the rise.

Process 110

Process Marketing Budget Creation SME Content 110

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Only B2B

FEBRUARY 22, 2018

That means being able to run a lean business, maximize the potential of the marketing budget, and scale faster. Specifically, marketing automation can help in these areas, according to the world’s largest outsourcing portal, Upwork.com. Canva is primarily an image creation tool. Productivity. Time savings.

Marketing Automation Services 96

Marketing Automation Services Budget Programs Marketing Budget Creation Enterprise Management 96

KEO Marketing

NOVEMBER 7, 2017

Search Engine Journal surveyed over 200 industry professionals to create the “2017 State of Digital Marketing.” The report covers expectations in the coming year involving budget, strategic priorities, challenges, talent, and partnerships. Top strategic priorities include digital advertising and social marketing.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. That's why media planning is such an important step, as it helps you get the most out of your ads.

Buy 86

Buy Work Management Cost Per Thousand Marketing AI 86

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. You can use this one-page plan.) ask yourself why.

Research 100

Research Planning Marketing Budget Creation Content Marketing 100

VisumCX

FEBRUARY 24, 2017

According to the latest research by Content Marketing Institute, 89% of B2B organizations state they are using content marketing. Additionally, 39% of organizations expect their content marketing budgets to increase over the next year. Let me explain further.

Marketing Automation Services 40

Marketing Automation Services Marketing Budget Creation Marketing Budget Budget Programs 40

The Mx Group

DECEMBER 5, 2017

CHICAGO (December 5, 2017) — The Mx Group, a digital and demand generation agency , has been named as one of the top marketing agencies in the U.S. for 2018 by Chief Marketer, a leading publication focused on the performance of Fortune 1000 marketers. Design and content. Web and app development.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Paid Search Agency Advertising Agencies 48

Computer Market Research

MAY 7, 2018

However, many stars have to align, proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

However, many stars have to align and proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

distribion

NOVEMBER 23, 2016

I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. If you haven’t started using this list of digital tools, maybe you can in 2017! Marketing Analytics. Adobe Creative Suite enables designers to work in two programs at once to maximize workflow.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

Computer Market Research

FEBRUARY 26, 2018

However, many stars have to align and proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op marketing Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60

SnapApp

JULY 26, 2018

Plan out your approach and what you’re going to do. Test-and-learn experiments serve an important purpose for your marketing activities, and learning how to effectively design a marketing experiment will help you avoid wasting your time (and marketing budget). Image source: chiefmartech.com.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

DivvyHQ

FEBRUARY 12, 2019

We have a post on our blog outlining what makes DivvyHQ different from other content marketing platforms , and it does a pretty good job articulating our unique focus on the front half of the content creation process. Your team needs help in areas that aren’t directly related to content planning, creation and management.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. In the same study, over 70% of respondents said they spent more of their budgets on ABM in 2016. In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

QuanticMind

AUGUST 17, 2023

Indeed, in-housing programmatic is far from a death knell for agencies—brands still lean heavily on their external partners, and agency investments still command almost a quarter of total marketing budgets.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Contently

MARCH 27, 2017

The team settles on a plan to shoot a video two days later with an influential 15-year-old power lifter. That’s something we’ve witnessed first-hand at Contently, a content marketing technology company that connects thousands of creatives to brands looking to scale their content marketing operations.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

Hinge Marketing

MARCH 27, 2018

To gather our data, we surveyed company presidents, CEOs and top executives, who supplied financial information, described their marketing strategies and tactics and provided their perspectives on the industry’s future. percent in 2017, down from 9.6 For starters, they are more likely to spend more on marketing than no-growth firms.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Outbrain

MARCH 4, 2020

This whole process involves optimizing your pay-per-click ads (PPC), landing pages, and even your website design for the benefit of your customers (and of course, your business). If you’re a website designer, you want to rank for terms like “website design” and not “website analytics.” Include negative and local keywords.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

ConvertKit

JANUARY 15, 2021

To help you reach more subscribers and grow your online business faster, we’ve put together a comprehensive list of the most useful (and the most up-to-date) email marketing statistics for 2021. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021! Bonus general email marketing statistics.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

MARCH 23, 2018

In terms of design, there aren’t many big factors that separate Instagram Stories from Snapchat Stories. Instagram Stories are designed to ensure you watch all your follower’s stories, which is likely why TheAmplify reported a 28% higher view rate on Instagram Stories over Snapchat Stories. Winner: Instagram. Advertisements.

Marketing Budget 77

Marketing Budget Business Budget Programs Best Practices 77

seo.co

MAY 10, 2021

Impeccable quality content creation. Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing. A 2019 study revealed that in just two years, content marketing spend increased by 73%. Content has always been king.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Content Standard

JANUARY 13, 2015

And as online video viewership has increased, so has the amount of effort—and dollars—brands have put into their video marketing budgets. Here are three simple steps to curating existing content for video, which is a cost- and strategy-effective entrance into video content marketing: 1. billion views.

Video Marketing 40

Video Marketing Trends Content Marketing Curation 40

Content Marketing Institute

JULY 11, 2018

Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. While going about their day, app users can snap pictures on their phone of design inspirations they encounter or products they find appealing.

Top of Funnel 85

Top of Funnel Marketing Budget Merchandising Paid Search Agency 85

Hubspot

OCTOBER 13, 2016

Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands. Perhaps the same is true for gaming.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236