The Point

MAY 30, 2014

Melnick posits his question largely on the basis of IDC research that shows the rate of growth in digital marketing spend amongst technology companies significantly outpacing the equivalent growth of digital marketing as a percentage of agency revenue. Personal experience aside, I fear he may have a point.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Envy

JULY 31, 2017

Aqua provides a virtualized container security platform for enterprises which enables them to add security controls to their development lifecycle. The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia. Dog Digital. Forwardpmx.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

DECEMBER 26, 2017

And from where I stand -- as the manager of an inside sales team -- one thing is clear. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. Of course, that’s probably one month before video prospecting starts to lose its impact …). Active listening. Great voicemails.

Marketing Automation Services 100

Marketing Automation Services Allocation Work Management Peer-to-peer 100

PureB2B

FEBRUARY 11, 2016

With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? With an estimated 32% increase in conversion, opt-in offers should not be overlooked as a lead generation technique, as these strongly incentivize your web visitors into making a decision.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

PureB2B

FEBRUARY 11, 2016

With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? With an estimated 32% increase in conversion, opt-in offers should not be overlooked as a lead generation technique, as these strongly incentivize your web visitors into making a decision.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Hubspot

JANUARY 17, 2017

My website isn't really benefiting my marketing/lead generation strategy. What if I told you that there's a new website model that solves all these problems? I’m not usually one for hyperbole — but this one, I really mean.). We call it an "inbound website," and it’s a great partner to an inbound marketing strategy.

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Karl Wierzbicki Director of Marketing – InFlight Corporation. Wista works with ProspectVision™.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Heck, the answer to life, and all the existential questions you discussed last Friday might be buried somewhere in page 5 of search results, but it will remain there – buried, unless some kid discovers it, and reddits it.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Prospectr

APRIL 14, 2017

” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. But I paid her.

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Lead Liaison

MARCH 2, 2016

Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Lead Scoring 48

B2B Marketing Directions

AUGUST 29, 2021

Over two decades ago, Sergio Zyman, the one-time chief marketing officer of Coca-Cola, wrote, "The sole purpose of marketing is to get more people to buy more of your product, more often, for more money. In contrast, marketing was not seen as the primary driver of revenue growth in most B2B companies.

Marketing Management 52

Marketing Management B2B Marketing B2B CMO 52

Envy

DECEMBER 31, 2019

Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. It was my opinion that merging sales and marketing into a single unit has, at best, a slim chance of succeeding. How leads are scored.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling. For your company, a sales enablement strategy could encompass one (or more) of the following goals: Shorten the sales cycle. Break out into new markets.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Convince & Convert

JANUARY 16, 2017

No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. That’s when marketers and salespeople can really use social media to close sales.

Top of Funnel 157

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 157

Sales Engine

APRIL 13, 2016

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Rollworks

JUNE 3, 2018

Account-based marketing is a highly-targeted approach. That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. Something there tells us it’s only a matter of time before the 22% realize they’re missing out on something big.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. On a scale of 1-7, only 6.8%

Stats 28

Stats Allocation Marketing Automation Services Planning 28

NuSpark Consulting

MAY 27, 2017

Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. ” Building the Right Marketing Technology Stack.

Demand Generation Agencies 164

Demand Generation Agencies Demand Generation Work Management Marketing Automation Services 164

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Vidyard

OCTOBER 13, 2015

Marketers work hard, day in and day out, drumming up new content ideas, planning months at a time, wearing 18 different hats and juggling 27 different balls at once (or thereabouts). Which is exactly why the Video Marketing Awards (VMAs) exist. Sales and Marketing Alignment. Zuora thought outside the box on this one.

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! What in your opinion is the best use for each platform (Facebook, Twitter)?

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Last week we reached out to 73 B2B experts and asked the following question: List 3 trends B2B marketers can leverage to break through the noise in 2017? Marketing automation. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Top Marketing Blogs to Watch in 2017 (and Beyond). #1. Duct Tape Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48