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What Is Content Marketing in 2016, and Where Is it Going?

Content Standard

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Now it’s 2016. Do you even know what you’re getting yourself into?”

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. I’m the Creative Director at Outgrow.co.

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Thriving on Facebook After the "Doomsday" Algorithm Change

RebelMouse

It was a major move for Facebook to get back to its roots after undergoing intense scrutiny following both the Cambridge Analytica scandal and the fake news fallout that surfaced in the aftermath of the 2016 U.S. enterprise CMS , and a creative agency offering content strategy services from leading traffic experts across the industry.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Check them out below!

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Snapchat vs. TikTok: What Marketers Need to Know

Hubspot

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Which platform is better for content marketing?

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How We Grew Blog Traffic by 650% in Two Years — Organically

Moz

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. This post is for the other marketers that work in the not-so-sexy fields. Grow blog traffic, stat. Unfortunately, we had a custom-built design. It makes it a little easier. But that’s not always the case.

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