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Content Marketing Showdown: Google vs. Facebook

Contently

Its Year in Search —an emotion-laden roundup of the year’s news—is an Internet fixture. However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. They offer tutorials, stats, and features to digital marketers for free. Its marketing reflects this.

Facebook 193
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xiQ Wins Prestigious 2016 Content Marketing Award

xiQ

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. Where to increase your content spend.

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Why You Still Need Infographics for Your Content Marketing

Webbiquity

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Yes, they are.

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xiQ Wins Prestigious 2016 Content Marketing Award

xiQ

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. How to Create Content People Actually Search For. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152