Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Zoominfo

MAY 5, 2019

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Email marketing isn’t going anywhere. Do you have access to the right tools? Do you have access to the analytics you need?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. reported being confident.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

ClearVoice

AUGUST 16, 2023

Content management systems and marketing automation platforms enable businesses to collect and analyze customer data, segment audiences effectively, and automate personalized content delivery. These tools streamline the personalization process, making it more efficient and scalable.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. We used these services to discover new companies and to triangulate our categorization.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Leadspace

JANUARY 4, 2017

As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), nor with re-tooled data-marts, nor with Master Data Management (MDM).

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

The Lead Agency

OCTOBER 4, 2017

Deep Learning focuses even more narrowly on a subset of machine learning tools and techniques and applies them to solving just about any problem, which requires “thought” – human or artificial. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Atomic Reach

NOVEMBER 16, 2018

Econsultancy, 2016). That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this. What is Email Marketing? If executed well, email marketing helps you build relationships with your prospects, clients, and customers, while generating new leads.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

markempa

AUGUST 8, 2016

They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. I’ve suggested 6 B2B marketing measures to you and edge and give your CEO clarity.

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. 74 percent of marketers intend to increase spending on influencer engagement in 2015 to bolster their business’ bottom line and brand reputation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Hinge Marketing

DECEMBER 3, 2015

Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Adobe Experience Cloud Blog

JANUARY 19, 2017

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In 2016, we added a 65% year-over-year growth in pipeline. Let’s dive in: Tools of the Trade.

Marketing Automation Services 48

Marketing Automation Services Budget Programs Tools Tips 48

Hinge Marketing

DECEMBER 8, 2015

These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. ” Professional services are part of this B2B world and also fall prey to these new challenges. Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

chiefmartech

NOVEMBER 26, 2017

After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% of company revenue in 2016 to 11.3% ” Marketing is still seen a relatively elastic expense. Probably not. (If

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

ANNUITAS

AUGUST 20, 2015

More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Leadspace

JUNE 24, 2016

Scott Brinker interviewed Duane Schulz, Xerox’s chief marketing technologist, in the Chief Marketing Technologist Blog , which should surprise no one. The post B2B Marketing News Roundup – June 24, 2016 appeared first on Leadspace. Congratulations, game changers! Did we miss some toppier top news?

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Leadspace

OCTOBER 5, 2016

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. …[T]here’s no doubt that Predictive Analytics can process data, identify patterns and surface insights that human beings simply can’t do at scale.”. .

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Lake One

JULY 29, 2020

A survey conducted by engineering.com found that overwhelmingly – engineers turn to search or website blogs to find answers to their most technical questions. Solution: Build a content marketing strategy for your manufacturing firm. Solution: Marketing automation. Is marketing technology the right solution for you?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Planning Sales Cycle 52

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Your prospects are bombarded with pitches from different vendors. Using Social Intent Data in Your Marketing Campaigns. There’s a wealth of behavioral data that exists within social media platforms.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Do: Leverage a Tool. It won’t be easy or fun, though.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

PureB2B

SEPTEMBER 24, 2017

We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. Marketing Operations.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Dog Digital is one of the finest content marketing agencies in South East Asia. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hinge Marketing

JUNE 23, 2016

Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Is there anything professional services firms can learn from leading consumer websites when it comes to user experience? million blogs.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

Hubspot

MARCH 14, 2017

In this post, we're going to review the business value of video and walk you through a step-by-step guide for using Wistia -- a video hosting platform -- to create video content for all of your marketing and business needs. In-depth analytics can tell you how your viewers engage with your content and whether or not they take action.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

ViewPoint

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” Today's blog was submitted by Pam Hege.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

Biznology

APRIL 18, 2018

This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). Much of my and my colleagues’ writing on this blog site is about these technical challenges. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

chiefmartech

FEBRUARY 7, 2016

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Vidyard

JANUARY 19, 2017

The software company creates assessment software for educators and students. Like at TSTC School of Nursing, where the software helped educators connect with students who needed additional help and remediation, bringing their board exam pass rates from a 77% to a 100% within a year. Well I have.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Allocadia

APRIL 15, 2019

And that direction is about the rise of the marketing operations (MOps) function and how marketing is now being managed like a business (marketing performance management or MPM). As we came into 2016, marketing operations began emerging as the fast-growth area of marketing.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Vidyard

FEBRUARY 22, 2016

” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services. “Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Customer Experience Matrix

AUGUST 18, 2016

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48