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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Sewell, Spear President.

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Of course, search, like all other digital marketing tactics, continues to evolve. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. Just 30% of startups say they use SEO for marketing. Payfirma ).

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KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , KEO Marketing Inc., PHOENIX, Ariz.,

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#SMX East 2016: Search Engine Marketing Strategies & Top 5 Takeaways

QuanticMind

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. In the world of paid search, change is in the air. 2) Search engine marketing strategies power rapidly-developing retargeting tactics.

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7 Google Ads Influencers to Follow

Brandpoint

Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Brad Geddes.

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Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards

KEO Marketing

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. May 14, 2015 – KEO Marketing Inc. , KEO Marketing Inc., PHOENIX, Ariz., Please join the conversation online at LinkedIn , Facebook & Twitter using hashtag #B2Awards.

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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Originally published July 20, 2015. While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. Here are 10 ways you can improve your brand image by using inbound marketing like these well-known companies: Value proposition.