How a fearless content marketing strategy paid off Under Armour, IBM, and GE
Tomorrow People
OCTOBER 24, 2017
ALS Association: Amazing Virality. It was all over everyone’s Facebook feeds back in 2014 and raised donations of $115 million dollars to the ALS Association during an 8-week period. It was a truly global and viral phenomenon. Remember the Ice Bucket Challenge? Of course you do. What you can learn from them.
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