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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

ALS Association: Amazing Virality. It was all over everyone’s Facebook feeds back in 2014 and raised donations of $115 million dollars to the ALS Association during an 8-week period. It was a truly global and viral phenomenon. Remember the Ice Bucket Challenge? Of course you do. What you can learn from them.

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Best Marketing Books You Need To Read

Brightedge

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014.

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

Casper, a mattress company founded in 2014, prevents this frustrating process by providing one, perfect-for-anyone mattress. Since Casper’s primary goal is to differentiate themselves from traditional mattress companies, they opt to use non-traditional marketing methods. No one can guarantee that a video will go viral.

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4 Lessons From the Most Purposeful Ads of 2014-2015

Hubspot

Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. 3) Consider Virality. Virality (or pass-along rate in the old parlance) helps small firms reach much larger audiences.

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Examining the Socially Responsible Social Campaign

ClearVoice

Social Media Component: Aerie is a case study in using social media to push the envelope, differentiate from the competition, and showcase a brand’s values. Also — and this is massive in the Instagram era, but would have been equally bold 20 years ago when magazines ruled — it hasn’t retouched its advertising photos since 2014.

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The Science of a Great TED Talk: What Makes a Speech Go Viral

Hubspot

you name it," according to 2014''s call-to-action for TED speakers. They found that five specific, nonverbal patterns differentiate the most popular TED talks from the least popular ones. In other words, emphasis is placed on a speaker''s ideas, not their public speaking skills. The TED talks are good because the content is good.

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Are These the Smartest Marketing Campaigns of the Past Year?

Hubspot

” The ads were submitted to the awards circuit during 2013 and 2014. ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. The campaign was continued for the 2014 Winter Olympics. ” 4) Thank You, Mom. Take a look, and bring the tissues. 5) Overstay Checkout.