Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

DECEMBER 21, 2017

In 2014, we celebrated reaching 1.5 The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks. million views a month.

Traffic 77

Traffic Features Google SERP 77

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. How Much of Google’s Search Traffic is Left for Anyone But Themselves?

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. But language is one of your best multilingual SEO maneuvers.

SEO 99

SEO Marketing Websites Optimization Domain 99

Brightedge

NOVEMBER 19, 2020

Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Google has recently noted that it plans to change the way featured snippets like Quick Answers work by introducing more than one featured snippet on a single SERP.

Google 122

Google Optimization SERP CTR 122

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

Traffic 145

Traffic Paid Content SEO Organization 145

Moz

FEBRUARY 23, 2020

On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. While there’s more traffic data in Google Analytics than GSC, we’re limited in seeing the traffic driven by actual keywords, being limited by page-wide traffic.

CTR 67

CTR SERP CPC Cost Per Click 67

Webbiquity

SEPTEMBER 30, 2014

So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 10 ways to get the most from PPC in a small-keyword category by eConsultancy. 9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis by KISSmetrics. Which tools and reports are most helpful?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Hubspot

JUNE 12, 2018

Between 2014 and 2016, we'd become accustomed to seeing month-over-month traffic growth without regularly switching up our strategy. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

KoMarketing Associates

DECEMBER 22, 2015

5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. Our Favorite Posts & Articles from 2014. From Casie Gillette.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Still, your day-to-day approach to Google Shopping matters, which means keyword stuffing and pop-up windows are both to be avoided!

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Unbounce

MARCH 7, 2019

You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). However, as the years roll by, you begin to notice that SKAGs are becoming harder to manage… By 2019, you’ve endured a handful of updates to Google’s keyword matching algorithms.

PPC 111

PPC Practices SEM Best Practices 111

Single Grain

NOVEMBER 20, 2020

Keyword Research. Rank/Keyword Tracking. An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Keyword Research. 1) Ahrefs Keyword Explorer.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Webbiquity

OCTOBER 16, 2012

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Research shows that keywords which increase the likelihood of retweeting include “please,” “thank you,” “Twitter,” “social media” and “you.” eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

JUNE 22, 2021

The Right Keywords. On-Page SEO refers to optimizing your content, which includes keyword research, content creation, etc. Back in August 2014, Google announced HTTPS as a ranking signal. Just as you optimize your content with proper keywords, you should optimize your images as well. 6) The Right Keywords.

Lead Scoring 105

Lead Scoring Lead Ranking Google Optimization 105

Hubspot

JULY 10, 2018

For instance, many high-value keyword searches have only PPC ads above the fold like this: In other words, even if you have good organic ranking, it may be buried under PPC ads. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. Click-through rate (CTR).

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Webbiquity

NOVEMBER 12, 2013

The average CTR for banners is 0.01 anticipate an increased budget for 2014, while just 3% foresee spending reductions. 54% of B2B marketers plan to increase spending on content marketing in 2014. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

The average CTR for banners is 0.01 anticipate an increased budget for 2014, while just 3% foresee spending reductions. 54% of B2B marketers plan to increase spending on content marketing in 2014. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Optinmonster

MARCH 23, 2023

You can use Google Search Console to submit sitemaps, identify top search queries, find crawling errors, monitor organic click-through rate (CTR), and more. SERP Snippet Optimization Tool : The SERP Snippet Optimization tool displays how your web page would appear in Google search results.

SEO 92

SEO Lead Scoring Lead Ranking Domain 92

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Everybody does. Wouldn’t it be nice if your site was at the top of that list?

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Single Grain

DECEMBER 6, 2019

According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Better yet, it suggests valuable new keywords that you should target to get more traffic. 29) SERP Position Zero.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145