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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Some of the discussion points presented: Conversion actions are different.

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Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. From a contextual perspective, I recommend leading with your results and outcomes as opposed to tasks and responsibilities. Publications.

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The New Risks in Pay-for-Placement Guest Blogging

Hinge Marketing

Ideally, you will have a link from this guest blog site back to your website, which will ultimately help with your search engine rankings. Because of this barter-like approach, it differs from the black-hat link building techniques that Google has since put the kibosh on. Remember that pesky Penguin? Impatience.

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20 Simple Ways to Boost Blog Subscribers

Hubspot

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Lazy link building. And yes, UX does have an impact on your SEO results — that is, a bad user experience leads to behaviors that impact your rank. As a marketer, you may be tempted to interrupt the user while he or she is on your site. After all, you want to get those leads in the funnel! Lazy link building.