ViewPoint

MARCH 6, 2012

Many organizations understand the value of developing buyer personas to gain this insight. Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

NetLine

OCTOBER 12, 2018

What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. Evaluate what you have already.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. No matter what any consultant or automation vendor will tell you, these are not short term initiatives.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Metadata

JANUARY 25, 2023

That’s a 6,521% increase between 2011 and 2022. It’s a process, and for better or worse, most of it doesn’t involve direct interactions with the vendor. She said, “Crawling for us meant that I was going to produce three podcast episodes with three influential players who represent specific buying personas in our market.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Adobe Experience Cloud Blog

APRIL 18, 2013

My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior, etc.). If you are running paid emails, some vendors will work with you on A/B tests as well. But I wonder how many marketers continually examine the data and re-examine their assumptions.

Email Marketing 48

Email Marketing Campaigns Best Practices Marketo 48

The Effective Marketer

JUNE 21, 2009

Some key insights from his presentation are: Create buyer personas: what types of people are you trying to reach and what are their needs? Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Focus Research Study: Marketing Automation, March 2011. This variability occurs even when two different companies use the marketing automation vendor. Content and Personas. Do you have content for each stage of the buying process, by persona? The majority of companies see ROI in less than one year.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. B2B buyers are more likely to buy again from the same vendor if their mobile experience is positive. According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Vendors will scramble to fill this need. So I figured I'd share it here as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

MAY 6, 2010

Assessment tools enable vendors to engage with customers to realize and prioritize issues they may not even know they have, and provide intelligent product/solution roadmaps and recommendations. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Vendors of technology are competing not only with each other for new spending, but with the entrenched operating costs of the status quo.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Marketing Insider Group

DECEMBER 3, 2019

A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. In 2011, I was appointed by SAP as their first Vice President of Content Marketing. SAP Digitalist.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

ANNUITAS

JANUARY 25, 2022

Buying committees are anywhere from two to four times larger than they were in 2011. With interests and roles identified, you can begin to develop content that speaks to each persona in the cohort. Personalize conversations based on personas. Companies are struggling to accommodate the influx of stakeholders.

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

The ROI Guy

SEPTEMBER 4, 2007

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

NetLine

OCTOBER 3, 2022

Despite the various capabilities ERP software covers, vendors don’t always have vision into which challenges or features drive purchase. How can Marketers at ERP software vendors better understand the needs of their target buyers beyond the personas they’ve built and learnings they’ve gleaned from their existing customer base?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Full Circle Insights

NOVEMBER 29, 2021

Although the term “ideal customer profile” (ICP) often refers to individual personas, you can also think of it as an organization in the ABM context. This enables B2B marketers to identify the channels, programs, vendors, etc., In ABM 2.0, that drive revenue. That’s a lot of growth.

Ideal Customer Profiles 105

Ideal Customer Profiles Account Based Marketing Full Circle Insights ABM 105

Hubspot

FEBRUARY 14, 2012

And if a case study customer is one who shares similar buyer personas with you, the promotion of their case study to your audience could open them up to potential new business. Offer Exclusivity: Giving your customers exclusive access to different things can be a great way to show them you value their customer status.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

The ROI Guy

DECEMBER 14, 2005

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

SnapApp

AUGUST 31, 2017

Overall, I would caution anyone against trying to characterize the entire generation as just one thing, because no one millennial persona or description is accurate enough for effective targeting. That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product. Chris Makara.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Martech

FEBRUARY 11, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. The company launched its “Share a Coke” campaign back in 2011, which was aimed to reach millennials. Generate buyer personas with a CRM.

Work Management 121

Work Management Personalization Marketing Management Marketing AI 121

Hubspot

JANUARY 31, 2012

According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 If you're a shoe vendor, a pinboard of the shoes you sell won't cut it. And if you liked our previous example, you're going to get giddy about this one.

Social Networks 28

Social Networks Curation Paid Search Agency Ideal Customer Profiles 28

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay : Ever?

Work Management 119

Work Management Marketing Management Stats Social Media 119

Webbiquity

JANUARY 24, 2012

Kent Lewis outlines the benefits of social media for B2B businesses, the challenges such vendors face in social media, the essential elements of a B2B social media program, and the best platforms to utilize (blogging, LinkedIn and Twitter are obvious; Facebook and Quora somewhat more questionable). B2B Social Media Guides.

Social Media 100

Social Media Tips Media Best Practices 100

chiefmartech

APRIL 11, 2018

Identify your customer persona, understand customer journey of each persona, and map the journey to your marketing offering as well as the sales process. Remember, almost 11 times more companies are using marketing automation today than were in 2011. Customer intelligence is the key here. Lead Martech Innovation.

Top of Funnel 51

Top of Funnel Enterprise Management Planning Paid Search Agency 51

Webbiquity

FEBRUARY 14, 2011

Mike Frichol notes the disconnect between b2b technology vendor messages focused on features, innovation, technology leadership or competitive advantages and the three factors that actually motivate b2b buyers to make a purchase. The 3 Reasons That Motivate B2B Buyers to Buy by The Marketing Melange. Are B2B Marketers Missing the Point?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40