Adobe Experience Cloud Blog

OCTOBER 27, 2010

The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. In his presentation, he covers a five-step process to optimize lead management, get marketing and sales alignment , and make the most of your entire sales funnel.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 28, 2010

We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! We Optimize The Program Over Time.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

markempa

OCTOBER 21, 2011

While almost all respondents said they’re expert at lead generation: • 68 percent have not identified their sales and marketing funnels, no less optimized them. • 61 percent send leads directly to sales. • 79 percent don’t score leads. • 65 percent don’t nurture leads. 65 percent don’t nurture leads.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Marketing Insider Group

OCTOBER 12, 2010

Alignment With Sales The majority of tele campaigns are passed to the sales department without their input, and can therefore produce sub optimal results, as the Account Executives might not agree with the campaign or the strategy. The companies selected for the appointment setting program MUST be chosen by sales.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

markempa

MAY 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

AUGUST 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

MAY 26, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 21, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

NOVEMBER 14, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Lead nurturing. Lead qualification. The old revenue engine suffers from feast or famine. The reason?

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Marketing Insider Group

MAY 10, 2010

The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. All rights reserved.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. All rights reserved.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Adobe Experience Cloud Blog

MARCH 9, 2011

by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. This is especially true in the handoff between marketing and sales. In addition to those techniques, I believe the secret to a truly high-performance revenue engine is the effective use of a Sales Development team.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

markempa

APRIL 19, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Increase your throughput yield of your lead to c.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. Ford has developed technology that helps “coach” drivers on the road to optimize their miles per gallon. 10 Reasons Why Mobile is Hot!

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. Ford has developed technology that helps “coach” drivers on the road to optimize their miles per gallon. 10 Reasons Why Mobile is Hot!

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100