The Customer

SEPTEMBER 22, 2021

In this edition of TheCustomer Quick-Take: Next-level personalization, martech disfunction, improving customer satisfaction, and where to spend your spend. First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. percent over 2009 spending levels."*

SMB 40

SMB Spending Marketing Management ROI 40

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 According to Peter, “2010 is about balancing the focus on cost, risk, and growth. Read the Gartner press release and advice here: [link].

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. No news there.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Conversica

AUGUST 15, 2018

This is just the most recent nod the company has received—Conversica is also a Gartner Cool Vendor, was named to the San Francisco Business Times “Fast 100” list of the Bay Area’s 100 fastest-growing private companies, is a Red Herring Global 100 award winner, and was named to CB Insights 2018 “AI 100.”. About Conversica.

Marketing AI 40

Marketing AI Work Management Marketing Management Paid Search Agency 40

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Returning to the Gartner survey, the role of marketing has changed dramatically over the course of a few short years. For small businesses, this money is a precious chunk of change.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. year over year increase in global IT spend, led by a 6.4% gain in software spend, and a sluggish 1.5% service spending increase. Gartner has a slightly more optimistic outlook, predicting a 4.1%

Budget Programs 40

Budget Programs Gartner Campaigns Forrester 40

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Groups such as Aberdeen Group and Gartner have substantiated this claim with their research into the B2B market. The VP of marketing didn’t see the wisdom in spending money on the initiative.

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Marketing Management 40

Marketing Management Vendors Gartner Business 40

The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Published: September 15, 2010, [link].

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

MAY 3, 2010

In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. Mr. Colony discussed the positive IT spending growth of 2010, and more importantly, that we are at the start of a 4 th innovation wave- a potential 7 to 10 year cycle of technology innovation. in US, and 7.7%

Forrester 40

Forrester Allocation Marketing Proposals Gartner 40

The ROI Guy

MAY 3, 2010

According to a new Gartner and Financial Executives Research Foundation research survey, the CFO is becoming the top IT decision maker in many organizations, with: over 75 percent indicating significant decision making involvement, and 41 percent indicate being the main decision maker for IT investments.

Gartner 40

Gartner Marketing Proposals Marketing Management Advertising Agencies 40

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback. Latest Research.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Marketing Insider Group

JUNE 23, 2011

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. 2010 was the first year that home computing advanced faster than business computing. People are spending less time on your websites and more time talking about you. Done is better than perfect (borrowed from Facebook motto).

Social Media 100

Social Media Media POS Paid Search Agency 100

The ROI Guy

MAY 12, 2010

SearchCIO's latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. According to the survey, deferred upgrades are first in line for much of the spending increases.

Allocation 40

Allocation Vendors Budget Programs Lock-In 40

Hubspot

JUNE 28, 2019

Acquired by Dell in 2010, Boomi offers a cloud-based integration and API management solution with all the bells and whistles you could ask for: workflows, API design, application deployment, B2B/EDI management, and much more. Let's dive in. Dell Boomi. Price: Starting at $549/month. Oracle Integration Cloud.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Vendors 74

The ROI Guy

OCTOBER 22, 2009

When times get tough, its the companies that can quickly reduce spending that win during the downturn and in the early stages of recovery. In Gartner's latest press releases from IT Symposium in Orlando, one of the key highlights for budget management next year is financial management of IT. How important is ROI still? ROI is required.

ROI 40

ROI Gartner Advertising Benchmark Budget Management 40

The ROI Guy

FEBRUARY 15, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JULY 15, 2009

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here. For the reasons you’ve listed here.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The ROI Guy

JANUARY 25, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • To be clear to readers – I have extensive knowledge and use of both Radian 6 and Spiral 16 and Radian 6 is great if you want to spend your afternoons culling through hundreds of spam sites in your search results. How hard will it be to filter? What’s the budget?

Social Media 157

Social Media Media Paid Content Work Management 157