Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 333

Trends Planning Enterprise Management Paid Search Agency 333

ClickZ

OCTOBER 30, 2020

Enterprise marketers need direct access to their customer data to send personalized messaging at scale. MessageGear technology allows marketers to access all of your customer’s data for rapid and highly personalized messaging at scale. The ESP’s of yesterday and the customer marketing platform today.

Enterprise Management 88

Enterprise Management Work Management Marketing Automation Services Marketing Management 88

Customer Experience Matrix

NOVEMBER 5, 2015

Teradata today announced it plans to sell its Marketing Applications business. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.)

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Walker Sands

DECEMBER 12, 2023

Before that, Kyle was a reporter at VentureBeat covering cybersecurity news for technical decision-makers in the enterprise. And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. In terms of CRN’s audience, Kyle said, “a really good list we have is the Solution Provider 500.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Customer Experience Matrix

JANUARY 5, 2011

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010. Services are also excluded.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

chiefmartech

NOVEMBER 18, 2019

Earlier this autumn, Real Story Group convened two-dozen martech/CX stack owners from among our larger subscribers for two days of confidential discussions around what’s working well (and less well) within their enterprises. Don’t marketing and CX Ops teams need to move quickly? ” This seems counter-intuitive.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 6, 2010

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. Total revenues will easily exceed $200 million for 2010. But more big enterprises are signing on as well. Development is focused on integration and enterprise support.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Decision Strategy Manager is where the serious decision management takes place.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Companies for decades ran focus groups and test markets, and of course monitored sales success. Excel Energy managed to outdo that one. How did we do? We want your opinion!

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

Convince & Convert

DECEMBER 28, 2014

This fundamental disruption was first accompanied by a legion of new communication platforms like Facebook and Twitter, and then an extraordinary array of software, tools, and consultants birthed to govern or improve how companies navigated these uncharted new waters. Our job vs. skill model from The NOW Revolution in 2010.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Walker Sands

DECEMBER 19, 2022

As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients. Our public relations team is an integral part of our operations at Walker Sands.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

seo.co

OCTOBER 18, 2021

SEO is one of the most important aspects of online marketing. How Much Do SEO Services Cost? The price of SEO usually depends on the market rates, and how much you’re willing to spend. To figure out your budget, it’s best to start by looking at average costs for a variety of different services in your area or region.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

Valasys

APRIL 24, 2019

Trendline Interactive, an email consulting firm, has acquired InboxMarketer, Canada’s largest email marketing agency. This acquisition further strengthens Trendline’s strategy, data management and analytics service offerings while uniquely positioning them to aid Fortune 500 companies in the transformation of their email marketing programs.

Enterprise Management 58

Enterprise Management Paid Search Agency Advertising Agencies Marketing Management 58

The Effective Marketer

JANUARY 5, 2009

Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. Eight practices are outlined to guide executives become more effective, and by “executive”, he means not only managers but knowledge workers overall. Let’s apply them to marketing, shall we?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. It is broken up into two products: Genius Pro and Genius Enterprise.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The ROI Guy

AUGUST 5, 2010

CIO insight published a recent planning guide for IT spending in 2011, and although they didn’t highlight in the summary, the study revealed from some startling findings about dramatic overspending in virtualization software. over spending compared to budget, nearly double the next highest overspending area.

Enterprise Management 40

Enterprise Management Budget Programs Cost Software 40

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. Salesforce.com consumes 90% less energy than traditional software. Service Cloud. Philanthropy was also a big topic.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Customer Experience Matrix

APRIL 4, 2014

The company currently stores trillions (with a "t") of observations for its current dozen or so clients, all big enterprises and agencies including Pepsico, General Motors, Microsoft, Digitas and Razorfish. and Canada (via automated speech-to-text conversion), Nielsen ratings and audience demographics, and stock market data.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Contently

MARCH 20, 2017

Henry Schuck, CEO of marketing and sales intelligence platform DiscoverOrg, thinks the AI arms race isn’t a new phenomenon. Do you think it’s going to be a big part of marketing’s future? I’m certain AI will be a part of marketing’s future. ” However, not everyone is impressed.

Marketing AI 121

Marketing AI Marketing Attribution Lead Ranking Enterprise Management 121

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Conversica

SEPTEMBER 8, 2020

Before Jobvite, Peter helped E2Open (a cloud-based, on-demand software company for supply chains) go public. Peter brings to Conversica a lot of experience in managing financial business models to optimize the metrics that really matter for a company and overlay that on the operations for the company. Mark Jancola.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

The ROI Guy

FEBRUARY 18, 2010

Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. 2009 additions include Thomson Reuters, Juniper Networks, NetApp, OpenText, SonicWall, Western Blue, ProActive Services, Verdiem, NetScout Systems, BlueArc, Telus Communications, Infor Corporation, SolidWorks, and InMage.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Content Marketing Institute

JANUARY 29, 2019

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. And with Door 3, you create content marketing for a service that’s undifferentiated. Content marketers can drive meaningful impact with the jobs behind doors 2 and 3 as well.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Case Studies 94

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. If you heard a loud thud late Tuesday afternoon, it was the sound of two shoes dropping.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Valasys

OCTOBER 24, 2018

TrackMaven and Skyword have merged to form the numero uno content marketing platform. This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. This merger offers marketers the chance to use fewer tools and more solutions.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Edwards Enterprise Software (now a division of Oracle Corporation). "Delve into social media marketing."

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Contently

JUNE 19, 2019

We wanted to change media and marketing by helping others produce high-quality content. It’s easy to get lost in the noise of how content marketing world has evolved since then. It’s easy to get lost in the noise of how content marketing world has evolved since then. Or divisible content. Poornima Apte.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Aberdeen

DECEMBER 7, 2020

First in this week’s M&A activity list is the cloud CRM provider Salesforce buying business communications software provider Slack. Salesforce launched its own social collaboration tool — Chatter — a decade ago in 2010. Enter Slack. What Does This Mean for Salesforce (and Their Competition)? What’s Next?

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120