2010, Business to Business, Buying Cycle and Process

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

MARCH 9, 2023

Let’s also return to 2010. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships. Rather, that potential buyer is a business. ” let’s review the above. The audience’s needs come first.

Marketing & Strategy

Marketing & Strategy Marketing Strategy Planning Content Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner Nov 5 2010 Thank you Denise. It is so important to map content to the buyer journey.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner Nov 5 2010 Thank you Denise. It is so important to map content to the buyer journey.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All I can say is WOW! Listen to her carefully; there are some awesome sound bites and plenty of key takeaways in it. He is the Founder & President of Tiecas, Inc. –

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Copyright © 2010 Tiecas, Inc.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. These metrics are all linked to 10 stages in Sopheon’s sales process. He is the Founder & President of Tiecas, Inc. –

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! I like your steps for Continuous Process Improvements.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. You do a great job of showcasing your experts at Emerson Process Experts.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Planning

Planning B2B Marketing Emarketing B2B

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features

Features Web 2.0 Planning Work Management

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Alinean Adds Six New B2B Customers

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B

B2B Demand Generation Agencies Marketing Proposals Buying Cycle

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. These findings were consistent across most B2B industries with complex, multi-touch buying processes. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. Consider the amount of fashion-related blogs compared to food processing technology blogs.

Search Marketing

Search Marketing Online Marketing Work Management B2B Marketing

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Audit your existing content.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

Deconstructing the Four Stages of the Industrial Buy Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Webinars

Trending Sources

Checklist: Content Marketing Strategy Essentials for 2023

Webinars

Variety of Content is the Key in the Early Stages of the.

How To Shorten The B2B Buyer Cycle With Landing Pages

How To Shorten The B2B Buyer Cycle With Landing Pages

The Twofold Benefit of Optimizing Marketing Content

Generating More “Educated Leads” on a Small Budget

Using Content to Move Prospects Forward in the Sales Cycle

7 Strategies for Using Content to Market Industrial Products

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial and B2B Customer Engagement Simplified

Don't Count on Marketing Automation to Solve All Your Lead.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

The Disconnect Between B2B Content Marketing and Customer Engagement

How to Use a B2B Blog to Win Customers and Influence Prospects

5 Things Industrial Marketers Must Do to Attract Engineers and.

7 “Rs” for B2B Marketing Content Planning

How Lack of Marketing Content Can Derail Your Website Redesign Project

High-Performance Email Marketing for Attracting and Engaging.

Translate Features into Benefits if You Want Your Marketing.

How to Make Your Business Blog Be All It Can Be

Alinean Adds Six New B2B Customers

Convince and Convert Blog: Social Media Strategy and Social Media.

Top 56 B2B Marketing Posts for September 2010

What Not To Do For Better B2B Customer Relationships

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Is Your Industrial Website Still Just a Business Card?

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