markempa

SEPTEMBER 30, 2006

Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." " You can see why this is a good topic to explore."

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

MARCH 2, 2006

whats causes sellers to have difficulty getting into BIG organizations? whats causes sellers to have difficulty getting into BIG organizations? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

DECEMBER 7, 2006

The challenge that many organizations face is that their sales process is a black box. The challenge that many organizations face is that their sales process is a black box. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to podcast now (MP3 24 min 5.5

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

OCTOBER 19, 2006

For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. I was happy to participate in a Lead Scoring & Management Roundtable organized by MarketingSherpa. For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JANUARY 7, 2010

And if you haven’t already spent some time plugging in your favorite B2B marketing keywords either paid or organic – you should. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Late last year LinkedIn launched an advanced search feature on their site. In a recent article.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

markempa

MARCH 2, 2006

MB) Why has it become more difficult to sell to large organizations? MB) Why has it become more difficult to sell to large organizations? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Im sure you will too. Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1 Im sure you will too.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JANUARY 24, 2006

The bigger an organization gets, the harder it is to be highly personal. The bigger an organization gets, the harder it is to be highly personal. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I tend to agree. I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

MAY 21, 2007

Nevertheless, there are some organizations that for various reasons still place the responsibility of lead creation with the sales sector. What organizations/associations do they belong to? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What separates your best and worst customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

MAY 23, 2005

A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. In my experience, conflicts between sales and marketing organizations are over stated and artificial. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

JUNE 13, 2007

First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Trigger events matter for two key reasons.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 7, 2005

As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

FEBRUARY 23, 2006

People who are lower in the organization used to make decisions, but now it’s the boss’s bosses and involves more of a team approach,” says Brian Carroll, president of Arden Hills, Minn.-based Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 based sales qualifying service InTouch Inc.,

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

JUNE 8, 2005

The challenge that many organizations face is that their sales process is a black box. "Leaders in both large and small sales organizations often make mistakes that undermine the potential of process mapping. The challenge that many organizations face is that their sales process is a black box.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

JUNE 7, 2005

If I can’t measure the tactics or programs in terms on return on invest to the organization…leads generated, business closed, opportunities in the funnel, then why should I expect the company to invest in my fund." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

JANUARY 19, 2006

Rather, think critically about your unique situation and what make senses for your organization. Rather, think critically about your unique situation and what make senses for your organization. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 7, 2006

I plan to ask Jill the following questions: Why has it become more difficult to sell to large organizations? When sellers have difficulty getting into large organizations, is there generally a root cause for their lack of success? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. Post on Google Buzz. Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Email Marketing Tips and Tactics. How can marketers craft email subject lines that work?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter. Alinean recognized by BtoB Magazine’s as one of To. IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Best of B2B Marketing. Want your posts included here?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. Post on Google Buzz. Maybe it’s valid (e.g.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

If we match IT investments with Maslow’s hierarchy of needs, a new understanding can be developed which proves Nicholas Carr right - basic levels of IT capability and maturity have been met in most organizations, and indeed have commoditized. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 12, 2007

I came across a recent report by Aberdeen Group entitled, " Creating a Customer-Centric Marketing Organization ," that reinforces the point with broader empirical data. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Posted by Tom Pisello at 1:00 PM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40