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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Competitors will include existing marketing automation and CRM systems seeking to use their existing functions as a base, and entirely new systems that provide a consistent interface to access many different products transparently via their APIs.

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Get the Most Out of Twitter Hashtags

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? When a hashtag starts to trend, it gets even more difficult to parse the information stream.

What the Future Holds for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story?

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4 Tips for B2B Marketing on Facebook

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. On the web today, things change fast.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? you turn your customers into company/brand ambassadors.

11 Predictions for B2B Social Media in 2011

Social Media B2B

In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. Many of our predictions for 2011 are about the next stage of social media for B2B companies, and those who can incorporate these ideas will be more successful in the coming year. Company sites must formatted for multiple devices and provide mobile relevant content.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Too early to tell, but I think I am trending correct on this one. I saw an article last week declaring QR Codes dead so it is too early to tell but I think I am trending positive on this. Record companies send Joey free stuff.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

Open Research: A Framework for Social Analytics

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After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. They can also load data to the system API.

LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

LoopFuse plans to provide some trending reports in the future. This enables much quicker response to ad hoc queries and, should eventually support the time-based views needed for trends and stage analytics. For those of you keeping score at home, LoopFuse’s Roy Russo also told me that the company stores each client’s data in a separate database instance. Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics.


ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. It’s much too soon to consider this a trend, but perhaps the cost/value relationship has shifted back in favor of in-house systems. Customer data can be loaded via API posts or self-service file uploads.


Saffron Technology Organizes Data into Memories

Customer Experience Matrix

This lets the system support different types of queries including: - connections (identifying relationships among items) - networks (showing how entities connect with each other) - analogies (finding entities with similar connections) - classifications (placing similar entities into groups) - trends (reporting how connections change over time) - episodes (finding patterns that repeat over time) Real-world applications extend beyond link analysis to classifications and decisions.

Why Google Doesn't Sweat Phone Apps


They want apps on the iPhone application programming interfaces (APIs) only. You might think that APIs are just some tech junk that no one needs to understand, but as a marketer, you are a lot about what the standard format for content needs to be. Image via CrunchBase.


Rise of the Marketing Platform

Modern B2B Marketing

But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Five Big Trends in Marketing Today.

The Sharpest B2B Social Media Monitoring Tools in the Shed - Part III

MLT Creative

As B2B marketers, it’s important for us to stay up-to-date on all the latest trends and topics in a variety of industries. The map is built to allow companies a quick understanding of the data that Spiral16 was able to capture, and can be simplified down to individual pages.


The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. An example of this is the Twitter API. Trend - A trend is seen on every social network.

Here’s just a taste of what transpired at MarTech Europe this week


“Digital isn’t a marketing or IT phenomenon — it’s a company’s potential!” Matt also remarked on the agile pace at which their portfolio companies operate — they are running marketing experiments on a weekly basis.

State of the Union Facebook 2013

WindMill Networking

The trend for people to have more of their personal information online is continuing to pick up steam, but the countervailing trend is that people want to do a lot less conversing on Facebook. Software companies recognize that technology thrown over a fence has only limited value.

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Top Social Media Measurement and Tracking Tools

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2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Founder Launches Travel Media and Data Company. Insight, trends, technology and more on. Company Name. * Companys Focus.

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Facebook Places Launches, Allows Businesses To “Check In”


However, this trend just got a lot more interesting for marketers. Although the feature is now available in the newest version of the Facebook iPhone app, the company says it is still rolling out the feature and is not yet available to all users.