The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? If they practiced what they preached, it would change what they preached.

PR 162

PR Social Media Paid Content Media 162

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? After being picked up by local media and sports commentators, fans raved about the new jersey.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

AUGUST 5, 2010

The best marketing ends up being what the employees tell their friends about their companies. And the word gets around and your hiring costs are reduced because people are now finding you for a change. How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? An interesting article sent to me (thanks, Z.) Happy 25th birthday! Know your audience 2.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? What stories or lessons learned do you have to share? United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How about using some technology to make things easier? Give it a try!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. This conference is scheduled for February 17-19, 2009 near San Francisco. Learn more about her services at www.writespark.com. Case Studies.

Conference 120

Conference Copywriting Copyright Case Study 120

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im of course talking about budget time. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. So when I go fishing, I don’t think about what I want.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 8: Say “We” rather than “I” “Think and say we” is Drucker’s advice. This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. This article will investigate the specific content marketing strategy Nerdwallet used to take on the industry titans. million users per month in 2014, plus many more today.

Startups 72

Startups Google Press Domain 72

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. As you plan your day/week/month, make sure that you are spending time on activities related to your original action plan. Spreadsheets abound, and ideas flow. A great marketing plan is created!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech.   Forrester Research: Download slides and listen to the webcast about this survey.  Learn more about her services at www.writespark.com.

Social Media 120

Social Media Media Forrester Copywriting 120

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I think this article does a nice job pointing out some of the most common pay-per-click mistakes and some easy fixes to help convert more clicks into web inquiries.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 14, 2014

It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business. Alex founded Blush Botanicals in 2009 when she discovered her passion for floral and event design. “Concentrate on being yourself,” says Alex. Jamie Lynn Sigler, J Public Relations.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40