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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. On December 10, 2007, Mister Splashy Pants was announced the winner of the competition. Check out this campaign from Greenpeace for the answer. Share it on StumbleUpon.

Digg 100
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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. Other Popular Posts: 10 Overlooked Reads Branding & Soccer Moms Digital Etiquette Email The Scoopdog Team. Traffic generator.

PR 40
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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

In 2002, Saturn tapped Goodby, Silverstein for some new advertising. Despite the poor sales results, Goodby's work won lots of advertising awards and accolades and did plenty to reaffirm the shop as one of America's premiere creative agencies. each form of) Advertising has a completely different place in your media mix.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. It is by IAS – a B2B marketing agency from England.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Tags: b2bmarketing socialmedia. About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. All rights reserved.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.