Everything Technology Marketing

Marketing Automation Trends - Download the Report

Everything Technology Marketing

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011.

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. Why, you ask?

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

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Top-3 B2B Content Marketing Formats & Channels

Everything Technology Marketing

In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. How well are they performing for B2B marketers? What Content Formats Are Most Effective?

Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

We see it again and again: professional services sellers misread the real desires and priorities of their buyers, and consequently stumble in the art of closing the sale. The Hinge Research Institute conducts regular research on the professional services marketplace.

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Is Traditional B2B Marketing Dead?

Everything Technology Marketing

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?"

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What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences.

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

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New Infographic - Contact Forms for the Marketing Ninja (Minja)

Everything Technology Marketing

Check out this great new infographic about contact forms. Thank you Lisa Margetis at SingleHop

8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

The cloud is all the rage these days. Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software.

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Great Content Marketing Infographic from Demand Metric

Everything Technology Marketing

Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today''s marketing teams, the reality is that this inbound marketing practice is both remarkably widespread and effective.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

New Report: B2B Content Marketing Trends

Everything Technology Marketing

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)!

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready?

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Take the Survey: B2B Marketing Trends in 2012

Everything Technology Marketing

With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketers in 2012? Take the 2-minute survey to share your thoughts: [link] You will receive a copy of the survey report as a thank you

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

The results from our new study on Alliance Marketing are now available! Download it here.

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What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? which caused a heated debate about whether these changes are real and consequential). Let's take a look at some data.

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A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors.

Is Your Content Marketing Program a Success?

Everything Technology Marketing

Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

5 Steps to B2B Marketing Success

Everything Technology Marketing

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before.

Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Never before have marketers had the opportunity to understand their audiences in such fine, precise, and comprehensive detail.

How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

Most B2B vendors have already optimized their websites for organic search engine rankings.

Social Media in B2B Marketing - Survey Results

Everything Technology Marketing

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in!

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing.

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation.

Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

B2B marketing is undergoing dramatic change. Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.