Mon.Apr 25, 2011

29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

. By Stanford Smith, Contributing {grow} Columnist. At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every situation, publishing a blog is an excellent strategy.

Earth Knowledge is a Great Example of Content Curation

Paul Gillin

Earth Knowledge takes curation to a new level. The site was conceived as a way to promote a concept called “Reliable Prosperity,&# or decisions that contribute both economic and ecological value.

Trending Sources

8 Share Spiking Tips For Empire Avenue

Modern Marketing

by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site.

Media 48

What’s Missing in Content Marketing: Who and Why

Writing on the Web

Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Email Deliverability – Authentication Best Practices

Modern B2B Marketing

by Katie Byrnes Authentication is the technical standards through which ISPs and other mail gateway administrators can establish the true identity of an email sender.

B2B 3

Fast Company, Lebron, Twitter and the #Nifty50 (Coming Soon)


Visit @ckburgess Blog at: Blue Focus Marketing. Random Cheryl Burgess Chuck Salter Fast Company Lebron James Lebronians Nifty50 Robert Rose

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset


I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

Facebook Announces Send Button, Like Button Companion


Last week we reflected on the one year anniversary of Facebook's Like Button. Today, Facebook announced a new companion to its quickly growing Like Button, the Send Button. Facebook's new Send Button creates a more private sharing option for website visitors.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Do you really know your B2B customers?

MLT Creative

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I was first asked about this a few weeks after I registered for the event.

10 Ways to Leverage Mobile Technology for Marketing


The following is a guest post by Joe Marcallini, Vice President of Internet Strategy at SteadyRain. What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application.


Fathom’s New Service Captures Facebook Leads with Custom Contact Forms


Read News Release. Be Sociable, Share! Tweet. News Releases

How to Break Through the Clutter on Social Media [Marketing Cast]


There are so many blogs and social media channels out there, why should I start another one? You’d be a liar if you said you hadn't asked yourself that question at least once. But growing your presence on the Web shouldn’t mean adding to the clutter.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.