Content Standard

OCTOBER 8, 2020

According to Edelman’s brand trust study , a majority of customers say they trust the credibility of industry experts and peers far above those of brand CEOs, celebrities, and influencers. As you pitch internal SMEs on contributing content, remind them of how promoting their thought leadership will advance their careers.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

nDash

NOVEMBER 7, 2018

Thought-leaders / influencers. Writer: Someone to write blog posts, web copy, case studies, whitepapers and other forms of content on a somewhat consistent basis. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. Thought Leaders and Influencers . Freelancers.

Communities 55

Communities Top of Funnel SME Content 55

nDash

NOVEMBER 3, 2021

Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Case Studies. Case studies are another extremely popular type of content on nDash. Blog Posts. Sales Collateral. Law & Politics.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

WriteSpark

FEBRUARY 12, 2013

thoughts and to clearly identify the outcome that you want to achieve will save. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? That would sort of. defeat the point. beginning, there was the creative brief. Who are you. looking for?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

thoughts and to clearly identify the outcome that you want to achieve will save. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? That would sort of. defeat the point. beginning, there was the creative brief. Who are you. looking for?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Contently

OCTOBER 26, 2018

Ideally, an expert or an executive could spend a chunk of the week studying the industry and commenting on the latest news. Now imagine if you proposed a new plan to your boss that included ghostwriting regular thought leadership bylines in her name that would be published by the biggest media outlets in your field.

Marketing & Strategy 164

Marketing & Strategy Thought Leadership Marketing Proposals Content 164

Integrated B2B

MARCH 10, 2013

Find out how many subject matter experts (SMEs) there are in the company. And map the customer contacts each SME has, figuring out the span of contacts as well as the level of engagement the SME has with each customer contact. To uncover this potential, begin by asking questions. Or what about reducing customer churn?

SME 40

SME Work Management Marketing Management Case Studies 40

DivvyHQ

AUGUST 3, 2023

It can be difficult to come up with content ideas day in and day out. If you're looking for inspiration, look no further than your own organization! Check out our latest article to discover 7 places to look for content ideas and how Divvy can help.

Organization 71

Organization Content Case Study Case Studies 71

Tiecas

JANUARY 17, 2024

Have the SME review and vet your draft and publish it under their names. This could involve sharing success stories, highlighting your team’s qualifications, or providing thought leadership content. See Industrial Blogging Lessons Learned from Working with Technical SMEs ). (See

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

DivvyHQ

NOVEMBER 25, 2020

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

Top of Funnel 111

Top of Funnel Tips Buyer's Journey Content 111

ClearVoice

AUGUST 14, 2023

A ct as a thought leader: When you consistently publish educational, informative content, you’re not only helping your audience navigate the complicated world of cybersecurity. Establish thought leadership in cybersecurity Thought leadership positions your cybersecurity SME as an influential and authoritative voice in the industry.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Rev

OCTOBER 4, 2023

Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. According to a 2021 study, 62% of B2B decision makers relied on content like case studies and webinars when making purchase decisions.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Integrated B2B

MARCH 4, 2020

For example, it could present the results of a study or research conducted by your company, or it could explain a new technology and how it addresses a market need in a new way. When a thought leadership article won’t suffice. In fact, a white paper is a key element of any thought leadership strategy.

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Hinge Marketing

SEPTEMBER 9, 2020

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Based on our study of buyer behavior , we estimate that approximately 70% of buyers’ sales behavior happens in the digital space.

Business 127

Business Lead Ranking Enterprise Management Work Management 127

Single Grain

NOVEMBER 18, 2019

The good news is that by re-calibrating your team and content marketing strategy, leveraging key advantages, and optimizing your processes, you can produce more exceptional content more efficiently than you thought possible. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Get A Free Consultation.

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? I help thought leaders create amazing content.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76