Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 343

Thought Leadership B2B Thought Leadership Research Practices 343

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ClearVoice

OCTOBER 11, 2021

You know who this piece of content is for, but are you remembering to clarify that persona each time you work with your content creator? When working with a new content creator, send them all of your buyer persona details so they understand the audience this content will be speaking to. Inspirational external resources (i.e.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

DivvyHQ

NOVEMBER 25, 2020

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

Top of Funnel 111

Top of Funnel Tips Buyer's Journey Content 111

Rev

OCTOBER 4, 2023

How to know what type of content will help create demand for your offer What kind of content will help you create demand for your product or service depends on your buyer personas. According to a 2021 study, 62% of B2B decision makers relied on content like case studies and webinars when making purchase decisions.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Single Grain

NOVEMBER 18, 2019

The good news is that by re-calibrating your team and content marketing strategy, leveraging key advantages, and optimizing your processes, you can produce more exceptional content more efficiently than you thought possible. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Get A Free Consultation.

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100