Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

How to Drive Your Marketing Automation Strategy Forward

Content Standard

You’ve invested a lot of time and money into your marketing automation platform (MAP). According to Skyword’s content marketing trends survey , 68 percent of executives indicated their main content marketing goal is to engage customers and prospects, with 44 percent saying that enhancing brand awareness and loyalty is their objective. Are you currently monitoring published blog content for opportunities to reach a segment of your database? Marketing ROI

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. We can broaden our available market."