article thumbnail

Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Baby Yoda purchase, you must.”) Online shoppers will be less likely to make a purchase if they think a better deal is still coming down the pipe. It’s not uncommon to see brands offer site-wide discounts like “40% OFF ALL PURCHASES” or global coupon codes that visitors can apply at checkout. Well, that and cans of unicorn meat.

Bundling 145
article thumbnail

Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. Ads also support a long buyer journey and encourage viewers to make a B2B purchase decision faster which results in more B2B sales. According to one report , 90% of B2B buyers do online research before making a purchase, and social media is the second-best source for getting qualified leads after referrals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to grow your email list for free in 2021

ConvertKit

For example, did you know that customers who purchase through email spend 138% more ? Offering a discount works well for product-based businesses that want to both encourage new visitors to make their first purchase and build their email list at the same time. Email marketing has a proven high ROI. Clean your list.

Opt-out 135
article thumbnail

Delivering Episode 14: How does an average subscriber think about email?

Litmus

And here’s a five dollar coupon code for your next purchase. Usually it’s those ones where I sign up because I get a discount code and then I realize, like, that’s the only time I’m probably ever going to purchase from that company. Jason Rodriguez. Welcome everybody to Delivering. How are you doing?

article thumbnail

Supercharge Your Onboarding Emails: Webinar Recording + Q&A

Litmus

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 56
article thumbnail

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Do these features yield cost savings that make the purchase price savings moot? Advantage Microsoft.

article thumbnail

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

Maintain purchase momentum. Creating specific landing pages helps you target those customers who are more prepared to buy and streamlines their path to purchase. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard.