B2B Marketing Savvy

SEPTEMBER 21, 2009

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. B2B Case Study: PR. Twitter Blurs the Line Between Adv, PR, Marcom. Twitter Blurs the Line Between Adv, PR, Marcom. Social Media Statistics (1H’09) and Research Sites.

Social Media 40

Social Media Twitter Research Media 40

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. What if they have a question about a certain statistic you mentioned, or they want to interview one of your business' executives?

PR 28

PR Social Media Media Blogger 28

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. You're almost to the point of sale.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Then you dash to Facebook to see what’s going on there. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Twitter: Who Owns What, the Social Brand Index/Twitter. Twitter Tools (NEW) for Businesses : A keyword tracking tool plus a best practices manual. Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . Knowem.com. Namechk.com.

Tools 40

Tools RSS Statistics Digg 40

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. ” That type of clarity from Twitter is welcome to us. Getting sort of clarity and a sense of roadmap from Twitter is actually good.

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Pay attention to your statistics with regard to calls to actions. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. How can I help you?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If If you’re an agency that has all of this figured out, congratulations.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. ” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. You should RSS feed that. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section). > <rss version=”2.0″

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

ClearVoice

DECEMBER 19, 2018

Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed. Most social media marketing solutions have an option that allows you to add your blog’s RSS feed to automate the steps of adding new blog content to your social sharing schedule.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. services like Twitter, Pownce & Jaiku. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Eric: The social media stat of the week for today’s episode is actually not a single statistic. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Jay: So we have the social media lack of statistics of the week.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Eric: The social media stat of the week for today’s episode is actually not a single statistic. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Jay: So we have the social media lack of statistics of the week.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today. Noting some statistics on the explosive growth of online video, David L. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Lifetime statistics, cross-posting, multiple accounts, etc.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

FEBRUARY 23, 2012

The RSS feed is: [link]. Jay : This is the one where Jar-Jar Binks learns Twitter. For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Listen Now.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

APRIL 8, 2010

When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MAY 31, 2012

The RSS feed is: [link]. We’ll talk about Eric’s social media stat of the week in a minute here, but I’d like to talk about something else statistically oriented. LinkedIn certainly has its place, but for us, the activity on Twitter dwarfs that that we see on LinkedIn. Listen Now. Find us on iTunes: [link].

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40