flux.la

FEBRUARY 1, 2020

One of the most commonly neglected but is actually an essential on-page SEO factor is HTML tags. These tags aren’t directly visible on the web page, but they are detected, however, by search engines. One of the most important on-page SEO factors is the title tag. Wrap Your Article Titles in H1 Tags. Page Structure.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

markempa

AUGUST 16, 2006

David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] [link] Maria A. Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 15, 2010

One thing that I find about email 'opt-ins' as compared to say twitter, is that a lot of people are not willing to give out a lot of data – they prefer the 'non-committal' options of SM. a vote for integration) [link] [link] Sumo Group Great article Jay – as always. You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. David Meerman Scott's New Rules of Marketing & PR. Tags: ClickLaunch.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S. Sore spot with us PR types.) Sore spot with us PR types.) Or the strength of the brand compared to competition?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

MAY 26, 2010

How much did you spend on a Facebook ad and how did click-throughs and new sales and customers compare? You then will compare staff hours and financial outlay versus return to see how well you are doing. How do you translate something like the metrics you suggest for Blogger Relations into leads? Mentions, comments, etc.

Social Media 40

Social Media Advertising Channels Media Blogger 40

B2B Marketing Zone Posts

MARCH 3, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. It only stands to reason that what you learn from listening will help make whatever else you intended to do more responsive [.] …Tags: Tags: B2B Web Strateg. Tags: Best.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

AUGUST 10, 2010

Not that I don't think it has some validity, I just don't see this type of “influence&# having much value compared to the amount of time & money invested with Mr. Kadam Mr. McCann & Mr. Fernandez (all three, very nice chaps I'm sure). McCann , Viral Heat Did you enjoy this blog post? Listening to the consumer?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? My first PR job was in consumer product goods and one of our clients was a bagel brand. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 15, 2010

When a potential customer has narrowed the options and wants to compare one camera to another, with an emphasis on image stabilization, what is going to get them to understand Kodak’s comparative merits? The Arkayne Blog) Tagged as: content creation , content marketing , Joe Pulizzi , Junta42 , Kodak Did you enjoy this blog post?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. The Arkayne Blog) Tagged as: content creation , content ladder , social content , social media , social media strategy Did you enjoy this blog post? Im Jay Baer.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JULY 28, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. In addition to routinely shopping yourself, shop your competitors, too. Im Jay Baer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Good luck converting the masses ! Im Jay Baer.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. Tag, you’re it.

Demand 145

Demand Media Blogger Public Relations 145

Convince & Convert

SEPTEMBER 21, 2010

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. • How much volume do you expect to get? You might want to test this. • Thanks again Katie.

Social Media 158

Social Media Media Paid Content Work Management 158

Golden Spiral

DECEMBER 3, 2021

A buyer persona is a mere photograph compared to the Buyer Matrix which is like a full-body MRI combined with a detailed psychological profile. On Instagram, you can click on an account and see posts, reels, videos, and any other posts where the account is tagged. Tag the original writers and sources in your posts.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. The tactics that follow will then become obvious.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

seo.co

DECEMBER 27, 2021

Use the same backlink checker you used before to compare your competitor’s websites to yours. With a clear picture of where your website stands compared to your competitors, it’s time to set some goals. That means compare your backlink profile now to where you would like it to be. What are they doing well?

Link Building 105

Link Building Ad Building Lead Scoring Lead Ranking 105

Webbiquity

DECEMBER 30, 2013

To PR professionals? The new paid & organic report is the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page.” The public relations pros’ guide to Google Analytics by Polaris B. To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post? Im Jay Baer.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

JULY 8, 2010

link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. link] ExactTarget Our own @jkrohrs guest blogs on @jaybaer Convince and Convert & manages to compare email marketing & vampires!

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MAY 20, 2010

This leads to using accumulative numbers as a crutch, because all you have to do is dial up your Facebook page and you can see how many people like you, and you can compare that number to your competitors. You’re done with the success metrics conversation. That’s not going to cut it. Im Jay Baer.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Sprout Social

JULY 21, 2021

For public relations teams navigating this often turbulent environment, the insights gleaned from social media can be a guiding light—illuminating how your audience feels and how you can best position your brand in response to timely issues and breaking events. We saw ourselves as the providers of such information.

Public Relations 125

Public Relations Social Media Media PR 125

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? There’s a bonus feature that automatically selects winners of online contests, via random number generator. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MARCH 18, 2010

But beyond that, isn’t social media more similar than different, compared to what’s come before it? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 9, 2010

Via @jaybaer) #pr #socialmedia [link] Alex Hall Interesting read: The Social Impact of Friendships and Lies – [link] #socialmedia [link] Stuart Adams RT @jaybaer The Social Impact of Friendships and Lies [link] mikeeisele News has been replaced by propaganda, so we all crave authenticity. Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Online Marketing Institute

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Consider the amount of fashion-related blogs compared to food processing technology blogs. Tags: b2bmarketing. out of 5) Loading. Nice stuff.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

The real advantage of TubeMogul, however, is that you can get comparative statistics. I'm looking for a quick but informative read on tags vs. categories but haven't been able to locate one. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

teens using Twitter, compared to 66% engaged in texting. New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Tagging people with @ within status updates? A new Pew Research study shows only 8% of U.S. Check ( Facebook Lite ).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Billable work that will make us look awesomely smart to our clients, but hey!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Billable work that will make us look awesomely smart to our clients, but hey!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167