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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

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How to Build Customer Loyalty with Content Marketing

Valasys

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Employ Storytelling : Buying is more of an implicit decision.

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How To Use Content Marketing for Business Success

Valasys

Employ the Right Forms of Content: The year 2020 is a year of video marketing & podcasting. No other form of content can beat the effectiveness of videos in story-telling. According to Animoto , 85% of marketers state that videos are an effective way to get online attention.

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The Coles Notes of MarketingProfs 2015: Making Marketing Magic

Vidyard

Living and breathing in the video content world, I opted for a session on developing a content strategy to grow your audience. Whereas demographics and psychographics say nothing about a person’s intention, digital marketing can tell us what he or she finds relevant based on all the things they do digitally – their behavior.

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Top 10 SEO Copywriting Tips to Improve Your Website Conversion Rate

Valasys

Andy Paul, Host of the Sales Enablement Podcast, and Founder of the Sales House , elucidates the importance of striking the right conversation with the prospective customers: “If you start a sales conversation with a question, then you begin to build interest. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing. Case studies can be published in numerous formats including videos & texts.

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How to Create Branded Content for Your Business: A 5-Step Guide

Spiralytics

Well, the best solution is to reach out and touch target audiences with compelling storytelling. For example, you can post a behind-the-scenes video that highlights your company culture. It immerses readers into the ethereal world of ballet with essays, still images, and short-format videos. So, what is a marketer to do?