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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online. Today’s consumers are fickle.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Keep away from words like “free” or “Act now” to avoid spam filters. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Image credit: Marketo. Pre-Header. Image credit: United by Blue.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). Compliance. The second agreement from the subscriber is critical.

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. In a world of phishing attacks and hackers, assume your audience is as skeptical as I am.

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DMARC: What It Is, Why It Matters

eDataSource

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. You can specify that scam emails be sent to the recipients spam folder or have the ISP block the scam emails completely so that your customer never sees them.

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Deliverability Acronyms: A-Z

eDataSource

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. DEFINITION.