LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. Because of that response, we created a webinar on the fly that brought in a record number of people to hear the full report. Exhibit A: public relations.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Plus it provides the opportunity to clearly state your transparency policies around actions like employees posting on discussion boards for clients, endorsements and objectionable content.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

markempa

JUNE 13, 2005

Read More] Tracked on June 28, 2006 at 11:17 AM » Transparent CRM Streamlines Processes from Marketing Interactions Many companies Ive worked with have spent a lot of time and money implementing CRM systems, only to struggle with user adoption and commitment to continuous updating.

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

Hubspot

DECEMBER 14, 2010

” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

AUGUST 24, 2010

We’re working closely with Make-A-Wish Foundation national office (who has to approve every tweet and status update) to ensure this is all very much above board, transparent, and legit. Another person tweeted a link to a blog which turned out, much to my chagrin, to be a post asking for votes rather than a vote about the subject.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Adam Metz I’ll be transparent here. You can call it ButterCRM Frosting for all I care.

Social Media 123

Social Media Work Management Marketing Management Media 123

Heinz Marketing

JANUARY 15, 2018

– Evolution of public relations; how to use it to enhance inbound strategy. She is a well known person in the b2b marketing space, speaker, a board member at Girls In Tech Phoenix. . – Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 52

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Transparency is a brand currency on the social web. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. That’s what we’ve dubbed, “Co-op SEO.&#

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Online Marketing Institute

DECEMBER 23, 2010

You’re likely running educational webinars or speaking at industry conferences. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference. Hadn't thought about that. Thanks Sarah.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JUNE 7, 2010

In the first section, Hsieh recounts his personal story, including his early childhood and nascent entrepreneurial adventures, including a misguided effort at worm farming. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. Too many cooks can spoil the dinner. (PS

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Your UNION, P.U.B., and its members (Lijit).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Biznology

FEBRUARY 24, 2015

No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. Can you blame the Internet ? How to come across as authentic.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Convince & Convert

JUNE 11, 2010

Plus, it’s like the personal trainer scenario. As I said to you at SXSW, greatness is what needs to be out there, and both of you define that, both in knowledge and personality [link] unmarketing My pleasure. I'll deliver you a signed copy in person. I'll deliver you a signed copy in person.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

seo.co

NOVEMBER 8, 2021

Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. includes slides and worksheet) [link to post] (THAT’S Transparency!,

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

seo.co

MARCH 8, 2020

Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Even if this person only an entertainer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . Online interactions over in-person conversations. FINAL RESULTS (PLUS EXPERT OPINION). Education over advertising.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Convince & Convert

AUGUST 31, 2010

Those that do have comments, usually have no further comment from the person who left a comment in the first place. It’s like consultants telling companies to be “transparent&#. The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. Not so much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. B2B buyers expect the same great experiences in their professional buying journeys that they get in their personal/consumer ones. Reaching our intended audience.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hinge Marketing

JULY 24, 2017

For years, professional services have been marketed through personal relationships, referrals and a variety of networking and educational events. They expect transparency in their professional services providers. It was all about who you knew. But all that is beginning to change. They expect to be educated for free.

Work Management 97

Work Management Marketing Management Marketing Automation Services Service 97

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. B2B buyers expect the same great experiences in their professional buying journeys that they get in their personal/consumer ones. Reaching our intended audience.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

AUGUST 17, 2012

What kind of webinars, what kind of podcasts should we participate in? Eric : Transparency is a core value at Argyle, and by virtue of our relationship with Jay and Social Pros it is hereby a core value on this podcast. Eric : What radical transparency, on Social Pros. Lauren, your background is in public relations originally.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live. In control. In control.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. Want to see every person that’s tweeted about you or send a Facebook message about you in the last 2 days?

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 9, 2010

I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. Twitter and Facebook are not strategies. They are tools.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

AUGUST 4, 2010

I would love to meet Amy in real life and see what kind of person she is. link] jaybaer Thanks for sharing that excellent, but personally frustrating example. It's hard because the smaller companies are the ones that often take negativity way too personal (as with the Crazy Amy story linked in the comments). side of neg.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. He can help or get you to the right person. But the person who wrote this article.)

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

MAY 5, 2022

The writers on the team should be able to emulate the tone and voice of your brand, helping to build a consistent personality for your company. Make sure you know what kind of content you want to create in advance, so you can look for specialist skills in things like creating podcasts or webinars if necessary.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Albacross

MAY 22, 2019

When it comes to wording your CTA, research shows that using first person pronouns can increase your conversions by up to 90%. that’s a golden opportunity for you to jump in, and convince this person to switch to Salesforce instead. Personalize email titles with your lead’s name to improve open rates. Pretty simple, right?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. He can help or get you to the right person. But the person who wrote this article.)

Social Media 40

Social Media Paid Content Tools Media 40

seo.co

DECEMBER 8, 2020

In the years to come, users will become so accustomed to this individualized treatment, they’ll seldom venture outside their designated domes of personal experience, and content marketers will have to cater to them directly by learning user behavior patterns. Sure, online publications related to lawn mowers would be great.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111