Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Buying committees are also growing, making a multi-channel presence more important than ever. “We a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

OCTOBER 18, 2021

Triggers You want to take a multi-channel approach to reach candidates, and calling them is one of your last cold outreach attempts. Actions Select the candidates you want to call in ZoomInfo TalentOS. Choose to ‘Add As Contact’ from the ZoomInfo Engage dropdown Log into Engage.

Zoominfo 100

Zoominfo Multi-Channel Touchpoints Outreach 100

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. Curious as to your opinion?”. My response is a definitive: yes. Photo by Timon Studler on Unsplash.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

OCTOBER 10, 2019

By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. Multi-touch attribution models disperse credit among the many touchpoints in a prospect’s journey to converting. use a multi-touch attribution model.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Zoominfo

JUNE 13, 2018

15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. Social selling adds value all the way through the buyer’s journey – it’s a multi-touch process if your strategy is set up correctly.” – Jack Kosakowski.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SalesIntel

MAY 17, 2023

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

SEPTEMBER 27, 2018

Candidate response rate can tell you which channels are most effective, which messaging resonates best with your audience, and when candidates are most likely to respond. 4. Use a multi-channel outreach strategy. You likely choose the channels and outreach strategies that work for you. Try a different channel!

Response Rate 183

Response Rate Multi-Channel Outreach Zoominfo 183

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. These figures suggest that today’s SDRs cannot rely on one or two traditional channels to keep building their sales pipeline. It’s all about options.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Clear, well-timed communication that is developed with its channel in mind is a key element in successful demand generation.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

SEPTEMBER 26, 2018

To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Social media has quickly become an essential marketing channel—and it’s equally as important for recruiting. Source-of-hire: Track source-of-hire to understand what channels your hires come from.

Ad Building 250

Ad Building Branding Brand Identity Zoominfo 250

6sense

DECEMBER 10, 2021

Every marketer knows ZoomInfo is a treasury of customer data. ZoomInfo has everything to fulfill a modern marketer’s dreams –. ZoomInfo offers robust solutions for lead scoring, sales prospecting, territory planning and more with the aim to increase sales productivity. More leads. More leads. More conversions. 6Sense ABM.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. A depiction of ZoomInfo Chat , which can provide personalized messages to website visitors. So let’s get into our top five strategies to build customer loyalty!

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Zoominfo

MARCH 27, 2018

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Zoominfo

JULY 25, 2018

They organize many moving parts and data points to help with multi-channel lead nurturing. Successful multi-channel lead nurturing takes into account direct sales outreach, along with marketing activity, dynamic website content, social media interaction, and paid remarketing/re-targeting.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Only B2B

OCTOBER 13, 2021

Your sales and marketing teams will be able to create tailored and multi-channel campaigns that will captivate your customers. ZoomInfo has been assisting businesses in achieving their most crucial goal: sustainable growth, for over a decade. ZoomInfo provides intent signals on your terms.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JUNE 4, 2019

Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. For instance, here at ZoomInfo, we help sales and marketing professionals find and reach their ideal audience, amongst the crowded prospect landscape. Think outside the box and get creative!For

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

SalesIntel

MARCH 8, 2023

ZoomInfo ZoomInfo can match ICP profiles with prospects in its database by searching for subjects and phrases linked to certain sectors. ZoomInfo offers various services, such as lead generation, email building, live chat, and other features that can assist you in locating leads that are ready to convert.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. The interactive nature of the channel?—it’s

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

JUNE 6, 2022

It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo. Source of hire Track the source of each hire to understand which channels your hires are coming from most (and least).

Ad Building 130

Ad Building Branding Brand Identity Multi-Channel 130

SalesIntel

APRIL 2, 2024

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

SalesIntel

APRIL 19, 2024

Allows multi-step enrichment workflows by combining data from different sources. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. Provides comprehensive overviews of contacts and businesses. Efficiently processes large datasets of contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Allows multi-step enrichment workflows by combining data from different sources. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. Provides comprehensive overviews of contacts and businesses. Efficiently processes large datasets of contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

FEBRUARY 12, 2019

As we’ve established, lead management is a complex, multi-step process. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. For more information about ZoomInfo, the leading business information company , contact our sales team today. 7 Tips for Improved Lead Management.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MARCH 13, 2018

According to one definition, source of hire is a metric that shows what percentage of your overall hires entered your pipeline from each recruiting channel or source (e.g. Improve the quality of future candidates: The channels that deliver the most candidates don’t always deliver the highest quality candidates. What is source of hire?

Allocation 124

Allocation Zoominfo Multi-Channel Work Management 124

Zoominfo

SEPTEMBER 5, 2018

Examples include: CRM data: A business’s internal customer or contact database contains information obtained through various marketing channels, such as email subscriptions or landing page signups. Examine the channels you use to collect and store data. This type of data is not readily available for public consumption.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

SalesIntel

FEBRUARY 26, 2024

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

Zoominfo

JUNE 4, 2019

Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. For instance, here at ZoomInfo, we help sales and marketing professionals find and reach their ideal audience, amongst the crowded prospect landscape. Think outside the box and get creative!

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

The ABM Agency

APRIL 21, 2023

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Preferred communication channels: Email? You can use various tools like ZoomInfo, DiscoverOrg , or LinkedIn Sales Navigator to find companies matching these characteristics. Phone calls?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Zoominfo

JULY 12, 2021

That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling. ZoomInfo Engage auto-dialer feature (below). ZoomInfo Engage’s real-time contact data and prospect insights drive better, more meaningful conversations. 21% writing emails. 17% entering data.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Multi-Channel 130

Zoominfo

FEBRUARY 12, 2019

7 Tips for Improved Lead Management As we’ve established, lead management is a complex, multi-step process. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. For more information about ZoomInfo, the leading business information company , contact our sales team today.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

SalesIntel

FEBRUARY 15, 2024

Traditional prospecting typically involves reaching out through conventional channels such as emails or cold calls. Expanding communication channels increases the likelihood of connecting with prospects. Read More – Zoominfo Alternatives 5. LinkedIn, however, offers a unique platform for sales professionals.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Zoominfo

DECEMBER 5, 2017

Everything from the channel you select to the language you use impacts how your prospect will respond. Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. Sales Follow Up Channels Email 4. Multi-Channel Approach 23. appointments set.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100