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5 reasons why marketers should consider TikTok for B2B

Martech

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), They also release new functionality for their users and advertisers every other week. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks.

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When to Take the Plunge and Align Paid Amplification with Original Storytelling

Content Standard

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. It’s plain to see that many of you in similar positions are choosing to spend on social advertising. Marketers are, without question, spending on social advertising.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Are you ready? Let’s begin!

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How to Use Video to Boost Customer Engagement

Outbrain

Whatever style you opt for, incorporate video advertising best practices to increase your odds of success. Use storytelling to convey your authentic voice. All of these video engagement efforts have one thing in common: They utilize storytelling. Make your message mobile-friendly. It’s a powerful marketing tool.

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Leveraging Micro-Moments in Content Marketing to Reach the Digitally Distracted Consumer

Content Standard

Communication has evolved from deep, experience-driven storytelling (as our ancestors did when telling tales of hunts and long, strenuous travels) to today’s world where digital messages and intrusive notifications packaged in the form of text messages, email, social media, and application pings command our attention.

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7 Customer Engagement Strategies That Marketers Can’t Ignore

Outbrain

Thanks to social media and mobile phones, businesses and brands have to be always “on”, ready to take on opportunities to engage with customers anywhere, anytime. Push notifications are short messages that “pop up” on a user’s mobile or desktop screen, outside of the browser. Video storytelling. Native advertising.

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As Social Video Evolves, Facebook and YouTube Will Be Forced to Adapt

Content Standard

A few weeks ago, they announced Facebook Instant Articles , a new feature for its mobile app that helps publishers create fast and interactive articles on the social platform. However, brands that have given native advertising a chance have now stopped posting YouTube videos on Facebook, and started posting Facebook videos on Facebook.

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