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How to Leverage a Community of Passionate Fans

Convince & Convert

The RSS feed is: [link]. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. in 2012 for television, digital, mobile, print, magazines, and outdoor. billion was spend on outdoor, or out of home (OOH), advertising, while only $4.1 Listen Now .

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Facebook users are mobile. Listen Now . via TechCrunch.

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

The RSS feed is: [link]. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. We couldn’t do it without them! Listen Now . Find us on iTunes: [link].

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

The RSS feed is: [link]. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Users can ask questions using photos, and the whole experience is completely mobile-centered. Listen Now. Holy Social!

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Decoding the True Essence of Outbound Marketing

MarketJoy

Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. Clicking PPC (Pay-Per-Click) Ads – With PPC, each click is paid for, and advertisements show up as subsidized results at the top or bottom of organic search rankings. to propagate their views.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.