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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. SMS: Brevity is key.

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Advertising on Mobile for B2C Companies

LeadSquared

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? What is Mobile Advertising?

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The Ultimate Guide to Direct Response Marketing

QuanticMind

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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10 Best Shopify Apps to Increase Sales and Conversion in 2021

Mailmunch

It is an omnichannel platform that offers services across three main channels; SMS, web notifications, and email marketing. Since SMS boosts open rates up to 98% , most apps rely on mobile messaging services. Since cart abandonment rate is a pressing concern for store owners, this app works best for such situations.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Tinder : Fear of Missing Out Tinder uses a push notification for its mobile app users to improve product adoption. It’s a classic example of scarcity advertising coupled with emotional intelligence. Catalina Crunch : Early Access SMS Marketing Catalina Crunch offers users early access to its Black Friday deals.

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What are the Features and Benefits of Marketing Automation?

LeadSquared

From business perspectives, general lags in email marketing are: Delay in responding to an email Losing track of the conversation in long threads of emails The emails you send lands into the receiver’s spam folder Non-mobile responsive email templates Unable to measure open rates and activities like link clicks, forwards, etc.

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5 Easy Ways to Boost Your Local Advertising Strategy

Outbrain

That’s why local businesses should never skimp on their local advertising strategy. But before we look at 5 ways to enhance local advertising, let’s take a look at what it is. What is Local Advertising? Local advertising is a marketing strategy that targets audiences close to your business location. Why Advertise Locally?